Ray Lin Head of B2B Marketing @ SeatGeek | Senior B2B marketing leader

Head of B2B Marketing

SeatGeek

Jan 2023 - Current (3 years 6 months)

SeatGeek is the live entertainment platform that’s rethinking ticketing by caring more about fans, teams and venues. We're powering a new, open entertainment industry where fans have effortless access to experiences, and teams, venues and shows have seamless access to their audiences. SeatGeek is here to make ticketing forgettable so that live events themselves can be more memorable. My role at SeatGeek focuses on the marketing strategy and execution to acquire, retain and grow our relationships with rightsholder partners in live entertainment, namely teams and venues who need an enterprise ticketing provider to power their business and fan experience. Areas include: Account-Based Experience/Marketing, Hospitality, Conferences & Owned Even

Freelance Marketing Consultant

Self Employed

Aug 2022 - Jan 2023 (6 months)

Currently providing fractional marketing services to clients of all types, bringing 10+ yrs of marketing experience. Specialties include demand generation (ABM, PPC, Social, Analytics, Growth/Web Optimization, Live Chat, Events/Webinars, Content, CRM, Direct Mail/Gifting), GTM strategy, Marketing Ops, goals & forecasting, hiring & organizational structure. DM for all client inquiries.

Senior Director of Demand Generation

Validity Inc

Jun 2021 - Jul 2022 (1 year 2 months)

I led the Demand Generation team of 4 at Validity, focused on generating pipeline for the Email and Data Solution business lines. - Set the strategy and oversee execution of demand efforts across channels including Webinars, Paid Media (Social/PPC/Display), Content Syndication, Virtual Events, Trade Shows, Sponsorships, Email, Account-Based, Website, Live Chat, Direct Mail (gifting) - Led team adoption of multi-touch attribution model using Adobe Bizible (Full Path Model) - Created a global quarterly forecasting model for inquiries and opportunities utilizing actual channel level CVR% and velocity (waterfall from prior months and quarters) - In first year, helped guide the team to drive marketing-influenced opportunity creation growth by 1

Senior Director, Enterprise Growth Marketing (Demand Generation)

Wellhub

Feb 2020 - Jun 2021 (1 year 5 months)

- Hired, developed and led the global enterprise demand generation team (of 10 people by the time I left). Our goal was to grow the customer base of client companies who offer Gympass to their workforce to support healthier, happier and more active lives both inside and outside of the workplace. - Functions overseen: Demand Gen/ABM, Performance Marketing, Marketing Operations, Content Marketing, Growth & Lifecycle Marketing - In first full year, team's efforts contributed global opportunity pipeline nearing $100M with avg 34% QoQ growth

Senior B2B Marketing Manager (Corporate Accounts)

Grubhub

Apr 2017 - Feb 2020 (2 years 11 months)

- Led the team (of 4 marketers) responsible for all B2B marketing efforts around the Seamless and Grubhub (acquired by Just Eat Takeaway in 2020) enterprise corporate account offerings across the entire customer lifecycle from acquisition and activation to engagement and retention. - Channels: SEO, SEM, CRM, conversion optimization, product marketing, events, trade shows, direct mail, referrals, rewards. - Management: Team of 4 across enterprise demand generation, retention & loyalty and product marketing for 9-figure ARR business. - Performance: Teams generated $15-30M in quarterly marketing-influenced pipeline, surpassing goal every quarter by 10-20% on avg - Awards: Team's campaigns targeting high-level decision makers won the 2019 B2

Product Marketing

Webcom

Jan 2017 - Apr 2017 (4 months)

I was a senior product marketing consultant helping with their vertical services products like Lighthouse 360 Dental & Health, Lighthouse Field Service and TORCHx, a real estate marketing platform for agents, teams and brokers. Yodle (acquired by Web.com in 2016) makes online marketing accessible to local businesses. They offer a comprehensive suite of marketing services to SMBs: a marketing department in-a-box.

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Director of Marketing

DipJar

Mar 2016 - Dec 2016 (10 months)

Led marketing at DipJar. Some of the things I worked on include lead generating and acquisition channels such as SEO, SEM, email marketing, media buying/planning strategy, sponsorships, partnerships, affiliate programs, CRM, marketing automation, Sales & Marketing operations, content development & copywriting, social media, PR. Marketing focus on both B2B and B2C. Reported to COO. DipJar is a donation box for credit and debit cards. It enables cashless generosity via a payments and software platform built on top of tip jars and donation boxes for credit cards.

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Manager, New Member Acquisition (Growth Marketing)

Citi Bike Operated by Motivate

May 2015 - Feb 2016 (10 months)

- Oversaw new membership acquisition for NYC's bike share system (acquired by Lyft in 2018) - Spearheaded new member efforts during system's first year of expansion (40% Y-Y) that included significant YoY membership growth - Launched and scaled corporate membership program to over 100 companies - Identified and developed partnerships to drive new member acquisition - Managed two marketing assistants to acquire customers across corporate and residential channels - Wrote copy for and oversaw paid advertising across Google and Facebook (budget for $120k) - Collaborated with Creative, Product, Social Media, Community Outreach and Customer Service teams to implement marketing campaigns

Marketing Manager

Foursquare

Aug 2014 - May 2015 (10 months)

- US B2B product marketing lead driving local SMB restaurant business through claims and self-service ads products via email marketing, trade shows, case studies, lead generation, analytics, web optimization, paid online media - Partnerships marketing lead working with partners across many verticals to drive (1) consumer user acquisition, (2) brand awareness, (3) new content (tips on Foursquare platform) - Verticals include: national/local publishers, media & entertainment, sports, music festivals, cause partners, financial , travel, tech, B2B, etc. - Managed implementation of first ever Refer-A-Friend program - Supported pilot launch of paid user acquisition channels - Campus Marketing lead working with 100+ universities across the country

Senior Marketing Associate

Foursquare

Feb 2013 - Aug 2014 (1 year 7 months)

Marketing Associate

Foursquare

Jan 2012 - Feb 2013 (1 year 2 months)

Account Executive, Sponsorships

Meetup

Aug 2011 - Dec 2011 (5 months)

Worked in the sponsorships department at company running online platform facilitating self-organization of local communities. Connected brands and agencies with Meetup Groups to run sponsorship campaigns • Built and managed sponsorship programs from relationship growth to program execution for client accounts including RIM/BlackBerry, Rosetta Stone, MasterCard, Simply Orange, ASPCA and DK Publishing • Implemented sponsorship programs by identifying groups to sponsor, managing creative trafficking to launch and maintain campaigns, compiling and delivering regular reports to sponsors on campaign performance • Identified growth opportunities for new and existing sponsors while working with internal teams (community, legal, and business operat

Ray Lin

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