Rodrigo Aviles
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Marketer
Quito, Pichincha, Ecuador
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Jobs
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Digital Marketing SpecialistHire With NearSep 2023 - Current (3 years 1 month)- Marketing AssociateKalungiApr 2023 - Jul 2023 (4 months)- Managed SEO and content team to ideate and executea an SEO Strategy that supports client´s business goals.
- Managed web development projects to improve website UX
- Wrote ad copy for LinkedIn and Google Search ads that increased MQL generation. - WGrowth MarketingWideocoApr 2022 - Apr 2023 (1 year 1 month)-In charge of increasing sign-ups and conversions on the B2C side of the business
- Execute growth experiments involving landing page copy, layout, content marketing, email marketing, and partnerships
- Create Landing Pages
- Launch and Manage Google Ads Campaigns
- Launch and Manage Social Media Ad Campaigns
-Prospecting leads for inbound sales funnel for B2B Solution
-Qualifying inbound leads for an account executive
- Marketing automation
-Manage SEO agency
-Update Old Blog Posts
-Write Blog Posts
-Keyword Research - WGrowth MarketingWideo.coApr 2022 - Dec 2022 (9 months)
-In charge of increasing sign-ups and conversions on the B2C side of the business
- Execute growth experiments involving landing page copy, layout, content marketing, email marketing, and partnerships
- Create Landing Pages
- Launch and Manage Google Ads Campaigns
- Launch and Manage Social Media Ad Campaigns
-Prospecting leads for inbound sales funnel for B2B Solution
-Qualifying inbound leads for an account executive
- Marketing automation
-Manage SEO agency
-Update Old Blog Posts
-Write Blog Posts
-Keyword Research - Marketing-SEO SpecialistDiners Club del EcuadorAug 2021 - Apr 2022 (9 months)-Design and Execute SEO Strategy
- Keyword research for on-page optimization
- Keyword Research for PPC Campaigns
- Oversee digital asset creation
- Design SEO content strategy - Marketing-SEO SpecialistDiners Club del EcuadorAug 2021 - Dec 2022 (1 year 5 months)
-Design and Execute SEO Strategy
- Keyword research for on-page optimization
- Keyword Research for PPC Campaigns
- Oversee digital asset creation
- Design SEO content strategy - SEO Outreach SpecialistCourse HeroFeb 2020 - Aug 2020 (7 months)- Ideated and executed outreach campaigns for link building purposes
- A/B tested email templates to improve conversion rates.
- Improved Click-Through Rates by 10% across email campaigns
- Supported the team on technical on-page SEO problems
- Designed and executed Content Strategy to improve internal processes. - CMarketing InternCascading EnterprisesMar 2019 - Jun 2019 (4 months)- Lead Market Validation project in the San Francisco area.
- Managed a Meetup group with 200 members.
- Reached out to potential partners and got them to sign up to our platform.
-Produced a conclusory report at the end of the project - Evernote Business Challenge ConsultantEvernoteFeb 2019 - Apr 2019 (3 months)
-Managed a team of 5 to produce solutions to the challenges.
-Interviewed professional consultant with experience in AI to elaborate solutions that ranked our team on the top 3 of the competition
-Conducted consumer behaviour research and analysis.
- Crafted a consumer development strategy.
-Pitched an innovation project aligned with the company mission. - Evernote Business Challenge ConsultantEvernoteFeb 2019 - Apr 2019 (3 months)-Managed a team of 5 to produce solutions to the challenges.
-Interviewed professional consultant with experience in AI to elaborate solutions that ranked our team on the top 3 of the competition
-Conducted consumer behaviour research and analysis.
- Crafted a consumer development strategy.
-Pitched an innovation project aligned with the company mission. - KBusiness Development InternKrugerLabsAug 2018 - Sep 2018 (2 months)-Researched businesses and produced leads for the company’s B2B side of their business model.
-Reached out to potential partners and signed them up to the product first year trial.
-Managed a Meetup group of 250 members.
-Delivered a Market Validation Report to my supervisor. - ECo-FounderEntomo PowerAug 2017 - Aug 2019 (2 years 1 month)-Designed the company's key messaging in collaboration with a team of 4
-Implemented brand narrative on the website
-Led consumer research and conceptualized target market archetypes to test MVP
-Contributed in writing a status report for shareholders along with Co-Founder
Education
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- Bachelor of BusinessHult International Business SchoolJan 2016 - Jan 2019 (3 years 1 month)
- Bachelor in Business Administration, MarketingHult International Business SchoolJan 2016 - Dec 2019 (4 years)Skills: Microsoft Excel