Raul Pineda Leon

Head of Logistics & Productivity

Latam

Jan 2022 - Current (4 years 4 months)

Head of Logistics

Latam

Jan 2019 - Jan 2022 (3 years 1 month)

Responsible for the Logistics & Customer Service operations for 48 countries in LATAM & the Caribbean. Responsible for Global Tequila Logistics operations Operations scale: +£1 billion revenue, +£90M logistics spend, +50M cases, +1k SKUs, +3k direct customers, +140k direct shipments, +55 WHs, 25 factories (3 owned + 22 co-packers). Span of control: 140 Diageo employees, +2k indirect. • Created E-Race: LAC Productivity program. Delivered +$70M in FY24. Special recognition from LAC President. • Implemented Transport Control Towers in Brazil, Colombia and Mexico increasing service and decreasing costs. • Delivered highest efficiency pipeline for LATAM (~£9m yearly). Distribution Cost per Case -4,5pp vs LY. • Awarded Risk Management benchma

Head of Transformation

Latam

Jan 2018 - Jan 2019 (1 year 1 month)

Responsible for the definition and implementation of a new Logistics & Customer Service model in LATAM to deliver business growth via improvement of margin, service and cash by providing effective logistics services. • Created and established the Regional Centre of Expertise (COE) with new logistics model for LAC. • Designed and implemented new CS&L model before senior stakeholders • Designed and implemented a business case delivering +£18M in logistics efficiencies over 3 years.

S

Supply Chain Manager Colombia

Jan 2012 - Jan 2015 (3 years 1 month)

Responsible for Demand & Supply Planning, Logistics, Collaboration, Innovation & Brand Change, Procurement, 3rd Party Manufacturing and Facilities. Member of the Exec team, Legal Representative, Direct report to the MD.

C

Customer Service Manager Venezuela

Jan 2008 - Jan 2009 (1 year 1 month)

Created and consolidated Venezuela's Customer Supply team; Developed top Distributors, implemented CMI and OSA (On Shelf Availability) . $2,8M savings. Improved all 3 basic KPIs (On Time, CFR and Invoice Accuracy).

S

Senior Manager for Supply Chain Projects

Apr 2007 - Feb 2008 (11 months)

Implemented Order to Cash & Logistics Gold Model in Western Andean as part of a major roll out for LATAM & Asia.

K

Logistics Operations & Foreign Trade Manager

KRAFT FOODS Mondelez

Jan 2007 - Jan 2011 (4 years 1 month)

Responsible for Logistics, Customer Service & International Trade. Member of the Steering Committee in Venezuela. Consolidated Cadbury & Kraft operations, implemented new distribution network conformed by owned operations & 3PLs, Labor Agreement Sign off with Blue Collar Unions. Savings: +14% of Logistics costs (last 2 years).

A

Accenture

Jan 1998 - Mar 2007 (9 years 3 months)

Created and led the Productivity Program in LAC for all areas of the business, delivering +$70M in FY24

G

Senior Manager

Global Consulting Company.

Jan 1998 - Jan 2007 (9 years 1 month)

CPG industry $4 Billion). Project

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