Rahul Kanchan
About
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Project Manager
Maharashtra, India
Résumé
Jobs
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- 1Creative Operations Lead, India10X IncubatorFeb 2021 - Current (5 years 3 months)• Responsible for managing the Go-To-Market strategy for all company portfolios. • Part of the core team responsible for the growth of the company. • Design the product go-to-market process, plan timelines, launch scenarios, pricing and promotions. • Lead a team of 10 creatives (design & copy) - responsible for the entire brand identity of the tech portfolio companies. • Review the tech ideas received on the platform from tech founders.
(Freelance) Project LeadAmazon.comAug 2020 - Jan 2021 (6 months)I was on boarded for six months to build the D2C business for Pure Sense. Responsible for designing the website, content, product shoots with the creative agency and partners, liaising with the Digital partners for SEO/SMM and Performance marketing, setting up the Amazon Brand store, liaising with the warehousing partners, Planning the content and Offers schedule, setting up the support channel and training the team.- Account Director (Integrated)TBWAJun 2019 - Jul 2020 (1 year 2 months)Account Lead on Global businesses - Ferrero Tic Tac, Standard Chartered Bank and Singapore Airlines; Domestic businesses: JSW Paints, The Linen Club and IDFC Mutual Fund. • Managed accounts worth Rs.5 crores in annual sales. • Project lead for - SCB Priority segment shoot with Anushka Sharma, JSW Paints launch TVC, JSW Paints launch for the south india market, IDFC MF Digital Films. • Agency lead for all media production and film projects. • Servicing all end to end jobs for above clients. • Leading a team of 6 account management professionals. • Provide overall leadership to the account management department.
- BDigital Project ManagerBHA Consulting Pvt LtdJan 2018 - May 2019 (1 year 5 months)• As a Project Manager, lead all projects while managing resources, timeline and risk with cross functional teams and client stakeholders. • Ongoing projects include ZEE5 Saregamapa app, Michelle Poonawalla Fine Arts (MPFA), True School of Music app, UI Path VR project with Magic Leap setup, Fusion Access interior design app and MindWealth - an upcoming LMS. • Led the experiential design team for MPFA to a 3 city (Mumbai, Pune, Kochi Biennale) + 1 International location (Al Serkal avenue, Dubai). • Leading digital projects from initiation through delivery. Responsible for delivering projects against agreed scope, schedule and customer expectations. • Monitoring project risks and scope to identify potential problems and ident
- DBusiness HeadDash Creative & Marketing SolutionsJul 2013 - Oct 2017 (4 years 4 months)Won accounts like The Great Escape Water Park, Aeon Credit Service, Startups like Bikeshark, Karayobics, Ergocure, Nisargg Adventures, Hygienetech. • Led promotional branding projects for TCS, Singapore Tourism Board, Tech Mahindra, Chemtrols. • Successfully developed 2 products in the ecommerce space & generated revenue from Affiliate marketplaces. • Spearheaded the initiative called as #BikersMeetup in Mumbai and introduced the concept of 'Cycling for fitness' which is successfully running on its 120th Week. • Responsible for growing a startup like Bikeshark to one of the most respected cycling brands in Mumbai. • Assisted the Brand Manager & Operations Head of The Great Escape Water Park on a campaign to relaunch the park and chan
- SAccount SupervisorScarecrow CommunicationsJun 2011 - Aug 2012 (1 year 3 months)• One of the early members of the Startup team at Scarecrow. • Clients assigned: Viacom18's Nickelodeon & Sonic, Quikr, Religare Corporate, Core Education, Ackruti City, Reliance Digital and Future Capital. Managed 50 lakh plus billings for the agency every month. • Led the pan India Channel launch campaign for Sonic (Viacom18) from the agency side (outdoor, print, TV promos, digital, radio). • Led the nationwide Nickelodeon Power Rangers 360-degree campaign from the agency side. • Led the "Buy, Sell, Rent" outdoor campaign for Quikr with a media spend of 3 cr. • Brand evangelist for Quikr from the agency perspective. Produced TVC & Radio campaigns. Won 'Mirchi Kaan' award.
- VAccount ExecutiveVibe Integrated Marketing ServicesDec 2008 - Apr 2011 (2 years 5 months)• Worked on the launch of Desmondji - a Tequila drink brand. Desmondji is featured as Top 5 Agave based drink in the world. • Responsible for daily updates to the client, following up with vendors, managing clients. • Effectively managed the In House Branding and Corporate Identity of Mindcraft Software. • Successfully created marketing collaterals for clients. • Organized and executed corporate seminars for clients. • Built strong relationships with vendors.
Education
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- Bachelor of Mass Media AdvertisingMumbai University