R

Raphael Pecorare

About

Detail

São Paulo, Brazil
Contact Raphael regarding: 
Flexible work
Starting at USD65/hour
person_search
Finding candidates
connect_without_contact
Finding mentors
Finding co-founders
groups
Networking

Timeline

work
Job
school
Education
folder
Project

Résumé

Jobs verified_user 0% verified
  • T
    Media Manager
    Talent Marcel Agency
    Apr 2024 - Current (2 years 7 months)
    Lead integrated brand and media strategies for Banco Inter and Lactalis, working directly with the agency's Executive Media Director and Vice President.Led Banco Inter's first large-scale awareness planning and execution cycle, contributing to consecutive quarters of record financial performance and client acquisition.Built and implemented reporting and operational processes that increased agility and accuracy in Lactalis' global financial and KPI reporting processes.Launched the first performance-driven campaigns within Lactalis' Brazilian marketing operations, driving over 1,000% sales growth during the period (ERM results).
  • QuintoAndar
    Media Senior Analyst
    QuintoAndar
    Feb 2022 - Mar 2024 (2 years 2 months)
    Co-built QuintoAndar's internal media team and brand media strategy from scratch, leading the company's first TV Globo negotiation, including its first and second Big Brother Brasil sponsorships.Drove record levels of direct traffic, branded search and pageviews through large-scale awareness initiatives integrated with performance analysis.Pioneered performance-driven brand planning, connecting awareness investments to lower-funnel KPIs in a growth-led, technology-first organization.Delivered major campaigns under strict budget constraints, securing OOH commercial discounts above 90%, outperforming market and category benchmarks.Maintained full control of media budget and invoicing processes, later expanding ownership to manage the entire B
  • S
    Media Assistant & Coordinator
    Suno United Creators Agency
    Oct 2019 - Jan 2022 (2 years 4 months)
    Client: Santander BankCoordinated brand projects and controlling processes, working closely with the Media Director and clients.Managed campaign follow-ups, including optimizations, performance reporting and weekly client presentations.Assumed budget control responsibilities for multi-million BRL media packages, including TV Globo and large-scale OOH deals.Supported offline and online media execution for large-scale brand campaigns, working directly with vendors and operating media platforms.
Education verified_user 0% verified
  • U
    Bachelor's Degree in Accounting
    University of São Paulo (USP) - FEA
    Jan 2017 - Dec 2021 (5 years)
  • U
    Bachelor's Degree in Economics (Incomplete)
    University of São Paulo (USP) - FEA
    Jan 2014 - Dec 2016 (3 years)
Projects (professional or personal) verified_user 0% verified
  • M
    Media & Brand Acceleration Consultant (Project-based)
    May 2025 - Oct 2025 (6 months)
    Led the brand's first large-scale awareness and consideration campaign, acting as strategic media lead and working directly with the CEO and leadership team.Designed and executed a brand acceleration strategy, strategically deploying a media-for-equity and cash investment model.Delivered 4.2x higher reach than planned (+10M incremental reach), with positive brand lift and +39% branded search growth.Built dashboards and recurring performance reports, connecting awareness metrics to lower-funnel and business indicators.