Rana zubair

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Digital & Performance Marketing Manager

ANAX Holding

Jan 2023 - Current (2 years 8 months)

• Successfully managed Google Ads, Meta Ads, and Social Media campaigns to drive performance & lead generation. • Monitor and Analyze web Analytics KPIs, including traffic, audience profile, user experience, and conversion rates. • Take ownership of creating and executing the digital marketing strategy in alignment with the overall campaign plan. • Manage the end-to-end Content strategy with the team, overseeing blog posts, marketing materials, and Ad copies • Successfully incremented leads by 5% on social media, Google, and Facebook ads • Developed growth strategies for the full-funnel user journey. • Managed and increased leads by 3% through P-Max and Search campaigns on Google.

K

Digital Marketing & Web Analytics Specialist

Kingsman Agency

Jan 2022 - Oct 2023 (1 year 10 months)

• Managed Paid & organic campaigns for Ecommerce, Restaurant and Hotels on various platforms for user acquisition. • Before Start Every Campaigns Setup Conversions & Events Tracking Through Google Tag Manager in GA4 • Created Every Monthly Report Using Looker Studio & Whatagraph Comparisons Pervious Month Performance • Lead cross-functional team to integrate MMP and product messaging

B

Digital Marketing Specialist

Boosted Commerce (USA Company Remotely work)

Jan 2020 - Jan 2022 (2 years 1 month)

• Hyper-scaled new sales on non-brand search keywords in tier 1 markets by 4% • Achieved sales growth of 30% quarterly through Facebook for a SAAS product. • Planned and executed budget performance campaigns on Google Ads, Bing, and Facebook Ads. • Responsible for automation and presentation of KPI-based performance reporting to stakeholders. • Worked closely with cross-functional and product teams to optimize acquisition campaigns. • Led data-driven planning for quarter forecasting & proposing targets for the SAAS product. • Collaborated with Product teams for tracking, workflow and messaging automation implementations. • Successfully delivered KPI & ROAS dashboard integration in Looker Studio with the Product team. • Successful i

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Social Media & Web Analytics Specialist

Freelance Projects

Jan 2018 - Jun 2019 (1 year 6 months)

• Planned and executed e-commerce digital marketing strategies & Tracking SETUP for international clients. • Conducted project management for e-commerce websites, including product mapping and marketing plans. • Successfully Managed and optimized campaigns on digital channels, such as SEM and Social Media Marketing.

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SEO Executive & Web Analytics Specialist

Freelance Projects

Nov 2017 - Dec 2018 (1 year 2 months)

-Significant Traffic Growth: Successfully drove a 90% increase in organic website traffic for clients within a year Through effective SEO strategies, content optimization, and technical. I lead the SEO team in conducting in-depth keyword research, optimizing on-page and off-page elements, and developing effective linking strategies.

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