Ramsés A. Ticas Client Success Manager en Aikiu

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Client Success Manager

aikiu® Performance–Driven Consultants

Jul 2022 - Current (3 years 11 months)

- Build and mantain strong relationship with clients - Ensure campaigns performance for all advertisers in Latin America. - Provide day to day digital campaign optimization - Support of allied platforms such as Adform DSP, Zeta DSP and Illumin DSP - Optimize campaigns hand in hand with the operations team, taking into account Adserver data and analytics platforms such as Google Analytics. - DMP audience creation and implementation - Provide training and support to clients to help them better understand the features and functionalities of different platforms and how to use them effectively to achieve their marketing goals. - Advise advertising agencies and direct clients on the best way to create their media plans. *Platforms used: Faceboo

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Líder Regional de Marketing Digital

Grupo Unicomer/ Unicomer Group

Nov 2021 - Jul 2022 (9 months)

-Build, plan and implement the overall digital marketing strategy for 7 countries: El Salvador, Guatemala, Nicaragua, Honduras, Costa Rica, Ecuador and Paraguay. -Lead the entire Digital Marketing team. (Central and South America) -Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) -Prepare and manage digital marketing budget -Monitor competition -Coordination with digital marketing agency -Manage and improve online content, considering SEO -Content strategy for Social Media -Conversion path analysis *Platforms used: Facebook business, Google Ads, MediaMath, Salesforce, Magento

Digital Marketing Executive

LifeMiles

Mar 2018 - Nov 2021 (3 years 9 months)

- Media plan creation and implementation - Worldwide digital advertising implementation through Google Ads, Facebook Business, LinkedIn, Waze, Programmatic (MediaMath DSP), Local Channels. - Campaigns analysis - Campaigns optimizations and reports - Convertion path implementation - Pixel and tracking points creation *Platforms used: Facebook business, Google Ads, MediaMath, Powe BI, Push Woosh, Google Analytics

Digital Team Leader

El Diario De Hoy

Jul 2016 - Mar 2018 (1 year 9 months)

- Media planning development for all advertising brands that belongs to the business group, including traditional and digital channels (newspapers, events, magazines, print and digital content, Facebook, Google Ads, etc.) - In charge of the entire digital commercial team of the company, including total sales goals from all digital channels and pagapoco.com e-commerce platform (10-people team) - Meetings with advertising agencies and direct clients. - Monitoring traffic and audiences of the group's sites and social networks - Creating new products and services - Monitoring display inventory of all websites

Digital Marketing Professor

Universidad Tecnologica de El Salvador

Jan 2016 - Dec 2016 (1 year)

• Well-functioning of e-commerce platforms • Digital marketing strategies • E-commerce user experience • Consumer buying behavior • Digital guideline best practices

Digital Expert

El Diario De Hoy

Apr 2013 - Jul 2016 (3 years 4 months)

• Commercial proposals development for advertisers and different advertising agencies • Commercial goals related to digital guidelines • Campaigns and optimizations follow-ups

Account Manager

Apex BBDO

Apr 2011 - Apr 2013 (2 years 1 month)

• Strategies and media planning development • Campaigns optimization and SEO analysis • Digital Media planning • Content creation • Creatives follow up • Social Media monitors • Digital campaigns implementation

Ramsés A. Ticas

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