Natalia Ramirez

Natalia Ramirez  new_releases

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Digital Marketing Specialist
Bogota D.C., Colombia

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Résumé


Jobs verified_user 0% verified
  • Roche
    Omnichannel & Customer Experience
    Roche
    Jul 2024 - Current (2 years 4 months)
    - Redesigned and enhanced the usability of the internal GSite platform, streamlining internal communication and navigation for employees.
    - Participated in an on-field workshop to implement and refine the customer journey for oncology patients, identifying key touchpoints and opportunities for improvement.
    - Applied audience segmentation insights to personalize digital communications, ensuring relevance and alignment with audience needs.
    - Supported the deployment of post-visit surveys, analyzed responses, and provided actionable feedback to therapeutic areas to improve patient and healthcare provider experiences.
  • A
    Marketing Specialist
    ARARE
    Sep 2023 - Mar 2024 (7 months)
    - Designed and executed marketing campaigns to promote sustainable relationships between people and territories.
    - Leveraged A/B testing, achieving a 25% improvement in campaign performance and conversion rates.
    - Created content strategies that doubled engagement rates across digital platforms.
    - Applied best practices in automated campaign management, ensuring consistent branding and customer experience.
  • L
    Communications Specialist
    La Compañía de Montaje Cinematográfico
    Oct 2022 - Jun 2024 (1 year 9 months)
    - Developed and implemented digital marketing strategies aligned with brand goals.
    - Collaborated with cross-functional teams to ensure seamless execution of initiatives.
    - Increased website traffic by 42% through data-driven campaign optimization.
    - Strengthened partnerships with national and international production companies, positioning the brand as a leader in the film industry.
  • BoteroMedia
    Account Executive
    BoteroMedia
    Jun 2022 - Sep 2022 (4 months)
    - Designed and optimized engaging content for product pages, blogs, and email campaigns, ensuring alignment with brand identity and driving customer engagement.
    - Managed advertising campaigns across platforms like Google Ads and Facebook Ads, achieving consistent ROI improvements through audience targeting and budget optimization.
    - Collaborated with clients to create tailored e-commerce strategies, leveraging analytics to identify opportunities for growth and enhance user experience.
    - Coordinated cross-departmental efforts to deliver high-quality deliverables on time, including creative assets and digital marketing materials.
    - Conducted A/B testing for ad creatives and landing pages, leading to a 15% increase in conv
  • Giunti Psychometrics
    Digital Media Specialist
    Giunti Psychometrics
    Dec 2021 - Apr 2022 (5 months)
    -Developed and published content for social media platforms, blogs, and newsletters, enhancing audience engagement and brand visibility in the psychometrics sector.
    - Strategically managed paid advertising campaigns on platforms like LinkedIn and Instagram, increasing brand reach and driving traffic to product landing pages.
    - Monitored community interactions and feedback to refine content strategies and align communications with audience needs and mental health trends.
    - Optimized social media content using performance metrics, resulting in a 40% increase in engagement rates within six months.
    - Collaborated with internal teams and external experts to create compelling campaigns that boosted awareness of new psychometri
  • Giunti Psychometrics
    Community Manager
    Giunti Psychometrics
    Jan 2021 - Dec 2021 (1 year)
    - Developed and executed social media strategies to boost brand visibility, engagement, and follower growth.
    - Created and curated engaging, high-quality content aligned with brand voice, increasing audience interaction by 30%.
    - Launched successful campaigns, including a mental health awareness initiative, growing reach by 25% and followers by 40%.
    - Monitored trends and analytics to optimize strategies, streamline processes, and reduce turnaround times.
    - Fostered strong community relationships by addressing inquiries promptly, achieving a 95% positive feedback rate.
Education verified_user 0% verified
  • P
    Bachelor's degree, Communication and Media Studies
    PontificiaUniversidadJaveriana
    Dec 2024
  • P
    Bachelor's degree, Political Science and Government
    PontificiaUniversidadJaveriana
    Dec 2024
  • International baccalaureate
    High School Diploma
    International baccalaureate
    Dec 2018 - Current (7 years 11 months)
    Skills: English as a Second Language (ESL)
Projects (professional or personal) verified_user 0% verified
  • M
    MI TRABAJO CÓMO INDEPENDIENTE
    Mar 2021 - Current (5 years 8 months)
    Trabajando de manera independiente, he logrado un crecimiento significativo para mis clientes en diversas industrias, como bienes raíces, alimentos y diseño. Me especializo en comercio electrónico, logrando aumentos en ventas de hasta el 30% mediante iniciativas estratégicas de marketing digital. Mi experiencia abarca la creación de contenido, redacción, marketing en redes sociales, marketing por correo electrónico, SEO y optimización de campañas publicitarias. Destaco en la gestión de clientes, optimización de presupuestos y entrega de resultados a tiempo. Mi enfoque creativo en la creación de contenido y marketing por correo electrónico ha generado campañas altamente efectivas que impulsan el compromiso y las conversiones.