Marketing Automation Manager
Spiral Growth Systems
Sep 2023 - Current (2 years 10 months)
- Designed and maintained complex technical stacks involving ActiveCampaign, Circle, and Close.io, ensuring seamless data flow and system security across platforms.
- Identified potential technical bottlenecks in automated sales funnels and implemented fail-safes via Make.com/Zapier, improving system uptime to 99.9%.
- Automated cross-platform data synchronization, reducing manual data entry errors by 30% and providing a "Single Source of Truth" for business intelligence.
- Integrated AI into business operations to enhance data visibility and access to information by 100%.
- Utilized log analysis skills to monitor and troubleshoot integrations, ensuring the reliability of automated processes and swiftly addressing any issues that arose, the