Rafael Floriano Fiorio User Acquisition | Growth @ Gringo

Paid Media Coordinator

Gringo

Mar 2024 - Current (2 years 3 months)

- Responsible for managing 8-figure (R$) annual UA budget, optimizing multi-channel investment. - Led Paid Media efficiency strategy, reducing Payback from 18 months to 0, optimizing and capital allocation. - Implemented new campaign structure and a creative testing process aiming opmization of ROAS/ROI - Assisted Gringo's Growth Model implementation with revenue/volume forecasting and LTV/Payback prediction. - Responsible for managing Olho No Carro paid media operations after M&A - Managing Paid UA tests post Gringo-Zapay merge, aiming revenue increase and reduction of competition between app UA operations

Business Specialist (New Partnerships)

Flash

Mar 2022 - Aug 2022 (6 months)

Responsible for B2B partnership strategy: identification, negotiation and analysis of new possible partnerships to integrate Flash's value offer

Sr. Business Analyst (Media Buyer)

Wildlife Studios

Aug 2022 - Jul 2023 (1 year)

Responsible for campaign optimization, relationship with Meta's account managers and planning / execution of UA strategies in Facebook Ads operation - Execution of UA operation on Facebook Ads: campaign planning, launching. optimization and scaling - Development of management tools to improve Facebook Ads' operation - Reporting of results and plans of UA strategies for Wildlife's game on the channel - Planning and execution of A / B tests for advertising creatives and new channels' feature - Support on new advertising creative ideas, with focus on current Facebook / Instagram trends - Relationship management with Meta's Account managers: formulation and negotiation of new test on channel

Business Analyst

Wildlife Studios

Nov 2020 - Mar 2022 (1 year 5 months)

User Acquisition Analyst Responsible for campaign optimization, channel development and planning / execution of UA strategies in Wildlife's DSP - Execution of UA operation on DSP: campaign planning, launching. optimization and scaling - Development of management tools to improve DSP's operation, encompassing dashboards and live operation tools (R / SQL). - Reporting of results and plans of UA strategies for Wildlife's game on the channel - Planning and execution of A / B tests for advertising creatives and new channels' feature - Support of new game launches leveraging channels' UA features - Relationship management with product managers of all Wildlife's games

Tech & Operations Associate

CARUPI YC W

Sep 2020 - Nov 2020 (3 months)

Responsible for driving growth through multiple media channels and for optimizing acquisition cost leveraging digital marketing analytics, and business intelligence engines

Associate Consultant

Bain Company

Sep 2019 - Sep 2020 (1 year 1 month)

• Collaborated in a strategic planning project for a Brazilian midsize bank focused on auto financing - Participated on the design of new digital bank account and ecosystem by benchmarking global player, analyzing economics and modelling features for both the account and credit card - Identified and investigated ~60% penetration gap of car insurance attached to financing when compared to the market, leading to the creation of a new initiative to address root causes - Prioritized strategic initiatives designed for all business areas of the bank based on attractiveness and potential of success • Supported famous fast-food chain on Customer Relationship Management strategy project focused on the development of a loyalty program and participat

Intern

SCHOTT

May 2017 - Oct 2017 (6 months)

• Responsible for projects related to scrap reduction and flux optimization on shop floor -Statistical analysis of scrap rates -Preparation and presentations of improvements and suggestions -Cost reduction and payback analysis -Constant communication with members from different areas, such as Lean Manufacturing and Quality

Associate Consultant Intern

Bain Company

Feb 2019 - Sep 2019 (8 months)

• Took part in a Go-to-Market strategy implementation project for the B2B segment of a major personal care / hygiene company - Delivered a prioritization matrix of companies from different areas for partnership aiming increases in sales for a product focused on industries, which led to the first partnership with an oil distributor in ~1 month - Managed PMO with key clients of one of the initiatives of the project

Intern

Itaú Unibanco

Jan 2018 - Dec 2018 (1 year)

• Assisted the renewal of reinsurance contracts of Itaú Seguros -Performed data gathering and analysis of past results and current portfolio -Supported negotiation with different players of the Reinsurance market targeting reduction of costs or strategical partnerships • Supported the development and improvement of products directed for companies

Rafael Floriano Fiorio

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