Rafael Fleck de Souza Partner & CMO at O2 Inc. | Business Strategy | Growth,

Chief Marketing Officer

O Inc

Dec 2023 - Current (2 years 5 months)

We provide Strategic Financial Advice that brings together the world of Capital and the world of Management to maximize our clients' results. Our purpose is to generate profit and cash to companies and we do it Understanding People and Oxygenating Businesses.  As CMO, I oversee and drive the strategic direction and execution of our comprehensive marketing initiatives across multiple verticals, with a primary focus on driving company growth. My role encompasses leading the Marketing, Sales, Expansion and Education teams.

Co-Founder & Chief Marketing Officer

Thera

Oct 2023 - Jul 2024 (10 months)

 AI-based open innovation management platform to provide strategic connections to solve key business challenges. We connect companies with complex challenges and startups looking for clients.

Vice President of Marketing, Expansion & Education

V Company

Nov 2022 - Oct 2023 (1 year)

 Leading the educational products area I run a marketing squad and act as a marketing strategist. Working with the operations team (who run the products), and two sales teams, the first focused in the expansion and the second one focused in education. Direct reports: 32

Product Marketing Manager

V Company

Mar 2022 - Nov 2022 (9 months)

 We divided the education team into two fronts, one focused on the operation and management of training, and the other focused on the marketing and growth of products and the management of the franchise network. Direct reports: 7

Head of Education & Customer Success

V Company

Jan 2021 - Apr 2022 (1 year 4 months)

 Creation of the education team from scratch, with a focus on training and continuing education of franchised executive partners, employees at headquarters and units, and customers.  As Head of Customer Success Restructuring of the Customer Success team within the squad model, elaboration of routines and processes and leadership of more than 10 employees/investors, always focused on the result and on the safisfaction of our more than 1.2k customers. Direct reports: 14

S

Senior Advisory Leader & Marketing Consultant

May 2020 - Feb 2021 (10 months)

 Monitoring focused on performance and growth of more than 500 projects and management of 40 franchised units spread across the country, each unit is responsible for providing digital marketing, sales and data advisory services to several clients.

Paid Traffic Manager (Media buyer)

V Company

Jun 2019 - Jun 2020 (1 year 1 month)

 Responsible for the execution of the paid traffic strategy, having managed over R$ 500k in media investment during this period; Creation and optimization of campaigns on Facebook Ads, Google Ads, LinkedIn Ads and Bing Ads, besides being responsible for the Copywriting part of the campaigns.

Franchisee Manager & Marketing Consultant

V Company

Jun 2018 - May 2019 (1 year)

 Expert support and management of approximately 25 franchised units spread across the country, each unit is responsible for providing digital marketing advisory services to several clients. In this role, I followed the execution of more than 50 digital marketing and sales projects.

Founder

Fleck Media Marketing e Growth

Apr 2018 - Current (8 years 1 month)

- Fractional Marketing & Growth Leadership - Marketing & Growth Consultant

Digital Marketing Analyst

V Company

Apr 2018 - Mar 2019 (1 year)

 Development and execution of digital marketing plans for different clients and different segments;  Traffic management on Facebook Ads, Google Ads and LinkedIn Ads;  Creation and maintenance of landing pages on Unbounce;  E-mail Marketing Funnels on Active Campaign;  Results presentation reports and daily customer service.

Marketing Analyst

Arkium

Nov 2017 - Apr 2018 (6 months)

 Responsible for defining and executing the digital marketing strategy;  Planning, creating and publishing content on social networks.

P

Digital Marketing Trainee

Prefeitura Municipal de São Leopoldo

Jun 2017 - Oct 2017 (5 months)

 Responsible for posting and spreading news and other content on the official portal and social networks.

C

Brazilian Jiu-Jitsu Instructor

Clube do Boxe

Jan 2015 - Dec 2015 (1 year)

X++ Developer - MS Dynamics AX

Refrigeração Dufrio

Sep 2014 - Nov 2015 (1 year 3 months)

 I worked on the implementation and maintenance of the Microsoft Dynamics AX ERP, during this time I developed solutions using X ++ language, in addition to working with the SQL Server database.

F

Coldfusion Analyst and Developer

FW Sistemas de Gestão Integrados

May 2013 - Jun 2014 (1 year 2 months)

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.NET Developer Trainee

Jan 2011 - Feb 2012 (1 year 2 months)

Rafael Fleck de Souza

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