Rae Hames Co-founder

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Co-Founder and Chief Brand Officer

Work Sandy

Aug 2018 - Current (7 years 9 months)

Building a better way to work with - and as - freelance talent. About Sandy: Sandy is designed to help brands and agencies find, manage and pay elastic teams of expert freelancers all in one place. Top-tier advertising talent works on Sandy so they can work whenever and wherever they want. We’ve got all the pros and none of the cons of #agencylife - are you ready to join us?

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Independent Producer and Creative Strategist

Free agent

Oct 2017 - Current (8 years 7 months)

- I make things happen, start to finish. From brand strategy to campaign concepting, production, and media distribution. I make things happen, start to finish. From brand strategy, to campaign concepting, production, and media distribution, I have a deep network of creative resources and media experts that I work with to execute at scale. I’m happy to work on my own, with teams that I build, or with teams you build - it all depends on the project. I love a good collaboration. Message with inquiries!

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Managing Director

Harlo Agency

Sep 2016 - Oct 2017 (1 year 2 months)

- I lead efforts to foster team growth and development, find and nurture new business opportunities, and raise our agency’s profile within the regional advertising industry. - I set business objectives, manage teams, and grow Harlo’s bottom line by providing strategic client direction, building new relationships, and maintaining existing client relationships. - Ensuring that client projects fulfill strategic, budget, and schedule mandates.

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Director of Client Services & Strategy

Harlo Agency

Sep 2014 - Sep 2016 (2 years 1 month)

- Responsible for supporting organizational growth by providing strategic client direction, building new relationships, and maintaining existing client relationships. - Ensuring that client projects fulfill strategic, budget, and schedule mandates. - Directly involved in determining a project’s schedule, scope, and budget, as well as directing appropriate team members in fulfilling the specifications to meet client and company objectives. - Contributes to defining operating budgets, resources, and scope management. - In addition to her Client Services role,I am also a primary contributor to all Strategic Brand Planning activities.

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Account Director

Agent SILVERFOX

Feb 2013 - Sep 2014 (1 year 8 months)

- Client services lead for 24 Hour Fitness, Boardwalk Frozen Treats/Baskin-Robbins, Fetzer Vineyards, and Pottery Barn accounts, and "behind the scenes" support for Les Mills International and Franklin Templeton Investments. - Manage all aspects of client-facing business, from pitching new business to reconciling media invoices. - Responsible for ensuring profitability and accountability through accurate project scoping and ensuring team hours are spent efficiently. - Deep involvement in developing and executing nuanced brand strategies for clients in a crowded marketplace, including daily content creation, reporting results, and optimizing content planning for internal efficiencies.

Direct Marketing Manager, CRM

EA Sports

Jul 2011 - Feb 2013 (1 year 8 months)

- Develop and execute customer relationship marketing strategy, including e-mail frequency, cadence and content, for EA SPORTS and Origin. - Deep focus in measuring and improving incremental gains, and communicating results (and what they mean) across the organization. - Manage broad network of external resources, including multiple creative agencies, ESP, and localization specialists to develop, execute and analyze 300+ email deployments annually. - Manage EA SPORTS customer database of 20M+ records. Responsible for cross-channel promotion planning to maximize impressions and revenue from existing EA SPORTS users. - Build tight-knit relationships with global EA SPORTS label marketing teams to evangelize CRM throughout the company and ensur

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Account Manager

Hub Strategy

Oct 2010 - Jun 2011 (9 months)

- Supervised multiple client accounts, including Phoenix Solar, pMDsoft, BOKU. - Supported others, including Oakland Athletics and Chevy's FreshMex. Led brand positioning and strategy development for Phoenix Solar's US expansion. - Managed the development of advertising assets (digital media, TV spot production, print collateral, and more) across all accounts, using a wide network of freelance talent. - Managed schedules and budgets to ensure profitability.

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Account Manager

G2 Worldwide

May 2010 - Oct 2010 (6 months)

- Manage digital CRM account for EA SPORTS® and Adobe ® Creative Suite ® . - Oversee digital creative production and delivery. Establish strong client relationships. - Develop project timelines to maximize agency efficiency and profitability. - Bake incredible friday treats for the office.

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Senior Account Executive

M2 Marketing

Sep 2007 - May 2010 (2 years 9 months)

- Supervised company's largest account from 2007-2010. - Launched DRTV campaign for an extremely successful vanity/fitness product that has grossed more than $70M in annual revenue. - Redesigned company’s proprietary reporting system to share results and metrics with executive-level clients.

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Marketing Internship

UCSB Recreational Sports

Apr 2006 - Sep 2006 (6 months)

- Led design and layout strategy for Student Life calendar. Raised funds from local businesses to support the calendar's creation and city-wide distribution.

Rae Hames

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