Rachel Louise Davalos

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Public Image Manager – Volunteer

Rotaract Club Riobamba

Jun 2025 - Current (1 year 1 month)

• Lead all digital communications and branding efforts to raise club visibility and engagement. • Create content for social media channels, coordinate events promotion, and design digital materials. • Manage relationships with local partners and community groups through online engagement.

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Operations Information Co-Ordinator

Great Western Railway

Sep 2022 - Dec 2024 (2 years 4 months)

• Monitored and managed daily operations within the integrated control center, playing a key role in crisis management and service disruption resolution. • Acted as the primary communication link among on-duty colleagues across the network, ensuring cohesive operations and timely responses. • Spearheaded daily operational communication strategies, managing information flow during service disruptions to minimise customer impact and maintain service quality.

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Route Information Specialist

Great Western Railway

Oct 2018 - Sep 2022 (4 years)

• Engaged regularly with internal stakeholders and external partners, ensuring alignment with organisational goals and prompt resolution of issues affecting service delivery. • Led stakeholder and colleague engagement efforts, communicating train plans and responding to disruptive situations to reduce customer impact. • Played a key role in team collaboration and cross-departmental communication, enhancing the overall responsiveness and efficiency of operational teams.

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Social Media & Engagement Officer

Great Western Railway

Apr 2017 - Oct 2018 (1 year 7 months)

• Managed digital platforms and social media channels, developing content and interaction strategies that increased customer engagement and satisfaction. • Regularly analysed customer feedback and digital engagement data to inform and adjust communication strategies, ensuring content effectiveness. • Adapted communication styles to engage with a diverse customer base on a wide range of queries, tailoring responses to specific situations.

Rachel Louise Davalos

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