Rachel Bowden

Rachel Bowden

About

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Sales & Marketing Leader: Strategic Planning, Customer Success, Revenue Growth, Branding, Product Launches
Wilmington, North Carolina, United States
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Full-time jobs

Timeline

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Résumé

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  • G
    SALES DIRECTOR
    Gravyty
    Jan 2023 - Current (3 years 6 months)
    Led change adoption and executed mission-critical project initiatives to support brand evolution. Helped open up new partner channels as well as create a multi-faceted strategy for chapter-based organizations to facilitate growth in the current customer base as well as new client adoption. Steered workplace paradigm shift that encouraged healthy competition and shaped teams that enjoyed work with incredible loyalty to company. Presented status updates and recommendations to senior leaders. ■ Laid sales infrastructure to support rollout of comprehensive NPO Fundraising and Engagement Platform aimed to reduce increase revenue, donor retention and cultivate donor loyalty to CEOs, board members, advancement leaders, and director of gifts who ov
  • Linq
    DIRECTOR OF BUSINESS DEVELOPMENT
    Linq
    Jan 2022 - Jun 2023 (1 year 6 months)
    Tapped to lead 3 major projects encompassing demo strategy, event strategy, and CRM sales process. Oversaw Drift implementation in newly rebranded website to respond to real-time questions and leads. Created "meeting-in-a-box" webinars to capitalize on competitive weaknesses. Prepared training modules with discovery questions for BDRs to help sales team close deals. ■ Earned reputation as "team that gets it done," assisting stakeholders with conversions, state deal sign ups, and initiative for accounts that have not logged into program in 90 days as extension of client success. ■ Revised demo strategy to ensure proper use of resources without overextending. Gathered true metrics and properly qualified interest for smooth handoff to sales te
  • F
    CLIENT SUCCESS MANAGER
    FIGMINTS
    Jul 2021 - Jan 2022 (7 months)
    Pitched strategies for promoting and scaling business by shaping storyline and brand messaging. Conducted calls for clients and internal team members to deliver weekly project plan status updates, metrics, and new campaign pitch calls. Created client-facing process documents, calendars, and updated estimates outlining formal offering of SalesAmp Inbound marketing strategies. Prioritized and managed internal/external team's tasks for project plans to bring accounts through set-up processes to campaign completion with lead hand-offs. Brought on major clients including Ideaz Engineering, Phillips, and Juice Financial. ■ Met with Presidents, CEOs, Owners, Marketing, VPs, and Executive Assistants to promote value of Figmints. Earned respect from
  • V
    CLIENT RELATIONSHIP MANAGER/CUSTOMER SUCCESS
    VELOCITY SOLUTIONS, LLC
    Jun 2012 - Jun 2021 (9 years 1 month)
    More than tripled account portfolio overseeing management and implementation of new client project plans for referral program strategy. Coordinated with IT, marketing, and administrative teams to maintain smooth transitions for client website and referral program launches. Created and delivered materials for client training, marketing campaigns, monthly/annual results, and client profitability. Infused diversity in marketing style for more equitable brand representation. Developed and enhanced surveys for customers through Survey Monkey. Managed branch collateral inventory for 18+ small-mid range financial institutions. ■ Designed overall program concepts to improve processes for rapidly evolving, technology-forward target market group. Imp
  • E
    Professional Basketball Player;
    ESSAC
  • G
    Assistant Women's Basketball Coach
    Glenville State College:
  • P
    Elementary School Teacher;
    Pender County Schools; Braxton County Schools:
Education verified_user 0% verified
  • G
    Challenger Sales Certified BA
    Glenville State College