I’m Luis, Chief Data Officer at Alegra, where I lead Data Strategy, Architecture, BI, Data Engineering, Digital Analytics, RevOps, and IT across LATAM. I built the data organization from zero and turned it into a core growth engine for a multi-country SaaS.
I specialize in turning data into business outcomes, scaling acquisition and retention funnels, designing modern data architectures, and enabling advanced measurement with GA4, Segment, Amplitude, HubSpot, and server-side tracking.
I’ve led regional data strategy, unified measurement ecosystems, cross-team data-driven culture, and the development of high-performing technical and analytical teams.
My leadership style is clarity, speed, focus, and building systems that truly move the business.