Quratulain ain

Graphic Designer Executive

Leverify

Jan 2024 - Current (2 years 8 months)

As a Graphic Designer Executive, I was responsible for the following key areas: - **Visual Design & Brand Consistency**: Designed vector illustrations, digital ads, infographics, and branded content for e-commerce. Optimized visuals for landing pages, email/SMS campaigns, and paid ads on Meta, TikTok, and Shopify. - **Collaboration with Teams**: Worked with marketing, product, and sales teams to execute high-impact retail and B2B design strategies. Streamlined workflows for efficiency and faster project turnaround. - **Web Design & Optimization**: Created UI/UX-friendly digital experiences, improving Net Promoter Score (NPS) and reducing bounce rates. Designed intuitive navigation and interactive elements to enhance user engagement. - *

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Creative Head

Sidr Properties x Al ghaith Group

Apr 2023 - Nov 2023 (8 months)

Strategic Planning and Multi-Project Management: Developed innovativ e strategies aligned with business goals, integrating AI-driven tools and cu stomer-centric design approaches to manage multiple projects with tight deadlines. Ensured brand consistency, data-driven design strategies, and quality control across retail and B2B campaigns. Collaboration and Communication: Led cross-functional teams by fostering effective communication with marketing, sales, and product teams. Worked closely with UX designers and engineering teams to ensure seamless design execution across digital platforms. Content Created marketing collateral, landing pages, and digital ad creatives that optimized conversion rates for campaigns. Designed enterprise-focused B

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Graphic designer

Graana.com

Dec 2021 - Apr 2023 (1 year 5 months)

Proficient in creating architectural conceptual designs, social media posts, posters, landing page designs, certificates, digital ads, newsletters, and presentations. Experienced in executing newsletter campaigns and designing promotional collaterals and print campaigns using Adobe Creative Suite. Skilled in email design, email templates, graphic design, design guidelines, illustration, layouts, brand books, and logo files. Expertise in A/B testing for email designs to optimize engagement and conversions. Familiar with email marketing platforms like Klaviyo, Attentive, and Sendlane for targeted campaigns. Ensured mobile responsiveness and cross-platform compatibility in email campaigns. Achieved maximum footfall with Grand Bazar Digital Ads

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Senior Graphic Designer

BricknWall

Dec 2020 - Nov 2021 (1 year)

Video editing proficiency across various formats and styles with motion graphics. Skilled in designing video thumbnails, social media posters, proposals, storyboards, branding, and other promotional content Experienced in overall startup growth in B2B and SaaS with Growth of Team. New Year Eve Event Branding with Maximum Footfall.

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JumpStart Pakistan Graphic Designer Internship & Junior Graphic Designer

Apr 2019 - Nov 2019 (8 months)

Brainstorming ideas and create innovative Design Concepts with target audience. Printing media, including brochures, flyers, and promotional materials in high quality visual assets. Proficient in image editing Creating impactful ads designs that drive business outcomes LIFT Pakistan Event Branding with Maximum ROI generated.

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