Qasim Khursheed Ranking DTC ECOMMERCE on Google | Accenture

Digital Search Executive

BAT

Oct 2022 - Current (3 years 10 months)

• Leading content strategy for Middle Eastern markets, aiming for further regional engagement beyond the current 15% increase. • Establishing brand voice for smoking alternatives, striving to for a 20% increase in brand recognition. • Improving site traffic through on-page SEO and keyword-focused blogs, targeting further improvements beyond the current 25% increase. • Using SEMrush, PAA, and Google Trends for market research, aiming to build on the success of three product launches. • Developing sales funnels with a focus on boosting the 30% increase in brand loyalty. • Implementing SEO reporting dashboards for real-time performance analysis, continuing to enable data-driven decisions.

Graduate Recruit - Marketing

Astera

Jun 2022 - Oct 2022 (5 months)

• Innovated monthly newsletter, boosting open rates over 30% with SEO strategies. • Collaborated with SEO team to optimize on-page UX, improving engagement and bounce rates. • Managed Google Ad and organic campaigns within product team, significantly increasing site traffic and conversions. • Launched B2B SaaS email campaigns, effectively generating 10-15 new monthly leads.

Rotational Content Analyst

Taraki

Feb 2022 - Jun 2022 (5 months)

• Developed monthly UX content plans as a part-time content analyst at Taraki, enhancing user engagement. • Conducted keyword research to create impactful, informational content for the platform. • Led a team of writers, editors, and graphic designers, overseeing weekly local content production and SEO optimization. • Configured Looker Studio dashboard with SEMrush integration for real- time reporting and data-driven decision-making.

SEO Content Writer

Adivius

Mar 2021 - May 2022 (1 year 3 months)

Search Engine Optimization Copywriter

Marketing Sweet

Mar 2021 - Nov 2021 (9 months)

SEO Strategy Lead

Nordica Marketing

Feb 2019 - Dec 2021 (2 years 11 months)

Content Writer

Contentilo

Apr 2017 - Sep 2019 (2 years 6 months)

Qasim Khursheed

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