Qadoos Zafar

Qadoos Zafar

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Digital Marketing Manager | Performance Marketing Lead | Digital Media Planner | Conversion Optimization | eCommerce Manager
Lahore, Punjab, Pakistan

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Jobs verified_user 0% verified
  • H
    Digital Lead - Hopscotch, Carom, Hopfair
    Highpoint Ventures Pvt Ltd
    Jan 2023 - Aug 2024 (1 year 8 months)
  • Cresset Technology
    Senior Media Buyer
    Cresset Technology
    Mar 2022 - Dec 2022 (10 months)
  • Brand Spectrum
    Digital Marketing Manager
    Brand Spectrum
    Sep 2021 - Mar 2022 (7 months)
  • M
    Digital Marketing Manager
    Mattoo Corporation
    Sep 2017 - Aug 2021 (4 years)
  • H
    Digital & eCommerce Marketing Manager
    HMHA LIMITED
    Sep 2016 - Aug 2017 (1 year)
    -Heading the Digital Marketing and eCommerce functions by staying under the umbrella company and handling its digital projects and businesses e.g. Dropship Wholesalers, Red Applique, Canvas Wholesale, Garden Covers Wholesale etc. -In charge of all aspects of the online presence of our exclusive brands by coordinating with a team of web designers and software developers to optimize the web conversion, UI & UX -Responsible for Online Marketing, Website Sales and campaign affiliations and promotions of niche products -Responsible for CTAs, Banners, Latest Promotions & Hot Deals by conveying consistent messages to attract and persuade customers -In charge of increasing Site Traffic through SEO and organic search initiatives -Setup, Promoti
  • Maxus Global
    Digital Media Trainee
    Maxus Global
    Jul 2016 - Sep 2016 (3 months)
    -Went through the basics of digital media planning and strategies -Made digital marketing 101 and execution guidelines presentation -Worked on QBR (quarterly board review) and monthly reporting of different brands (Like Maggi, Nestle Fortigrow, Nescafe, Cerelac, Nido etc.) -Digital audit of Pakistani telecommunication firms’ activities and projects -Had overview on Sizmek, Google Adwords, Facebook Blueprint -Made digital inventory of Pakistan’s Digital Medias (Like Facebook, Youtube etc.) • Made a single database of Maxus Global’s all 2016 digital campaigns
  • PureLogics
    Digital Marketing Executive
    PureLogics
    Mar 2016 - Jul 2016 (5 months)
    -Oversee digital marketing strategy for inbound marketing channels, including social networks, email platform and on-site blog platform -Leading a team to design multiple components to optimize UX and conversion rate -Lead generation strategy and management of digital campaigns along with CTA -Develop and manage the content calendar for inbound marketing channels -Collaborate with subject matter experts to produce cutting-edge, tech-based content -Manage copyediting process for all digital copy to ensure it’s on-brand and properly copyedited -Collaborate with creative team to create captivating, engaging assets for digital channels -Increase brand awareness, trust and loyalty through effective storytelling and customer relations -Ov
  • W
    Inbound/Digital Marketing Executive
    Westend IT Store
    Apr 2015 - Jan 2016 (10 months)
    -Provided detailed guidance and support in SEO assessments, strategic recommendations -Developed SEO content to include strategic key phrase placement within compelling copy, maximizing opportunities for indexing, ranking, click-through, and conversion -Develop and maintain the content calendar for all inbound marketing channels, assign topics to content contributors and manage editing, posting and amplification of content across all channels -Recruit and cultivate content creators and subject matter experts to ensure that the generation of content is forward thinking, aligns with the brand, and scientifically sound -Lead the strategy and management of social media campaigns and maintenance across all channels in accordance with the ove
  • T
    Blog Writer
    Travel Weekly
    Oct 2014 - Feb 2015 (5 months)
    I worked here as part-time Blog Writer on Travel Weekly and their sister website Zahipedia. Mostly use to write guest posts for them and sometimes blogs for their own websites.
  • E
    Senior Content Marketer | Creative Writer | Copywriter
    EssJay Pkwriters
    Oct 2014 - May 2015 (8 months)
    -Wrote blogs/articles/press releases, posts for other companies' social media/website, emails & newsletters, making sure content is optimized for SEO -Researched, wrote and edited web and internet content including informative, brand-right product descriptions -Developed, designed and produced content for strategic promotional programs including events and customer-targeted actions -Drove the creation of copy, landing pages, videos for websites, emails, sales materials, etc. and came up with call to action statements -Designed the copy for clients white-pages and guidelines
  • PlacidWay
    Digital Marketer
    PlacidWay
    Aug 2014
    -Local Listing and Guest Posting -Blogging and Social Networking -Social Bookmarking and Blog/Forum Commenting -Classified Ads Posting and Press Release Submission -Working on Top Answering Websites -Article Directory Posting
  • N
    Internee
    Nestlé
    Jan 2013 - Dec 2013 (1 year)
  • D
    Campaign Manager, SEO Specialist and Content Specialist
    Destiny SEO
    Mar 2012 - Aug 2014 (2 years 6 months)
    Create and implement SEO strategies for client and company domains including peaknootropics.com, hatchhub.com, bestpriceshop.co, buydiazepamonlines.com, topqualitymedicines.co, specializednutritionalsupplements.net, qualityhealthguides.com and envirofrontier.com.au.. Manage all company owned social media campaigns, blog post creation, Local listing, publishing, guest posting and report on interactions and engagements. As Content Specialist i managed different activates. -Writing Onsite and offsite content -Writing Articles and Blogs -Writing Press releases and Classified ads -Managing the others writing staff -Image and Video Designing As SEO Specialist i managed all the on-site and off-site SEO activities. On-Site SEO -Web Structure
  • Kamal Limited
    Head of Digital Marketing
    Kamal Limited
Education verified_user 0% verified
  • Preston University
    BBA (Bachelor of Business Administration, Marketing and Finance
    Preston University
    Jan 2012 - Dec 2016 (5 years)
  • R
    I.Com (Intermediate In Commerce, Business
    Rizwan Commerce Campus Lahore Pakistan
    Jan 2008 - Dec 2010 (3 years)
  • U
    Matriculation, Mathematics and Sciences
    Unique School System Lahore
    Jan 2005 - Dec 2006 (2 years)
Projects (professional or personal) verified_user 0% verified
  • S
    Safe-Heaven
    May 2015
    Designed the products descriptions, customer guides and website content by considering their target market and prospects.
  • D
    Digital Marketed Cricketwcup.com
    Nov 2014 - Mar 2015 (5 months)
    Was able to bring the blog on first pages of Google on various keywords in 3 months and on the event of cricket world cup 2015 blog got the traffic(viewers) from 500 to 3000 daily.
  • B
    Business Plan of Destiny SEO
    Apr 2014
    In that business plan things i have designed and worked on are: Services of Destiny SEO Market Analysis Competitive Analysis Strategies, Implementation Plan and Exit Strategies Financial Plan
  • D
    Dip n Sip Staffing Function
    May 2012
    Designed the Staffing function of a dream base organization Dip n Sip. Things on which i worked on are: Identifying the work force requirement. Inventorying the people available. Recruiting Selecting candidates Induction Training candidates Promoting candidates Planning career for candidates
Publications verified_user 0% verified
  • A
    The Influence of Job Stress on Employees Performance in Pakistan
    American Journal of Social Science Research
    Jul 2015
    The aim of this paper is to analyze the impact of job stress on employee’s performance in the industrial sector of Pakistan. For this purpose previous research literature was critically studied and data were collected through questionnaire survey 250 questionnaires were distributed among the customers of telecommunication service providers in Pakistan. The selfadministered 250 questionnaires were distributed and 200 complete questionnaires were received at a response rate of 80%. Non- probability sampling techniques was used for the selection of sample. To study the impact of customer satisfaction in telecommunication sector Pearson product moment correlation and regression analysis was used. The finding of this study is that there is posit