Qadoos Zafar Digital Marketing Manager | Performance Marketing Lead | Digital

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Digital Lead - Hopscotch, Carom, Hopfair

Highpoint Ventures Pvt Ltd

Jan 2023 - Aug 2024 (1 year 8 months)

Senior Media Buyer

Cresset Technology

Mar 2022 - Dec 2022 (10 months)

Digital Marketing Manager

Brand Spectrum

Sep 2021 - Mar 2022 (7 months)

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Digital Marketing Manager

Mattoo Corporation

Sep 2017 - Aug 2021 (4 years)

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Digital & eCommerce Marketing Manager

HMHA LIMITED

Sep 2016 - Aug 2017 (1 year)

-Heading the Digital Marketing and eCommerce functions by staying under the umbrella company and handling its digital projects and businesses e.g. Dropship Wholesalers, Red Applique, Canvas Wholesale, Garden Covers Wholesale etc. -In charge of all aspects of the online presence of our exclusive brands by coordinating with a team of web designers and software developers to optimize the web conversion, UI & UX -Responsible for Online Marketing, Website Sales and campaign affiliations and promotions of niche products -Responsible for CTAs, Banners, Latest Promotions & Hot Deals by conveying consistent messages to attract and persuade customers -In charge of increasing Site Traffic through SEO and organic search initiatives -Setup, Promoti

Digital Media Trainee

Maxus Global

Jul 2016 - Sep 2016 (3 months)

-Went through the basics of digital media planning and strategies -Made digital marketing 101 and execution guidelines presentation -Worked on QBR (quarterly board review) and monthly reporting of different brands (Like Maggi, Nestle Fortigrow, Nescafe, Cerelac, Nido etc.) -Digital audit of Pakistani telecommunication firms’ activities and projects -Had overview on Sizmek, Google Adwords, Facebook Blueprint -Made digital inventory of Pakistan’s Digital Medias (Like Facebook, Youtube etc.) • Made a single database of Maxus Global’s all 2016 digital campaigns

Digital Marketing Executive

PureLogics

Mar 2016 - Jul 2016 (5 months)

-Oversee digital marketing strategy for inbound marketing channels, including social networks, email platform and on-site blog platform -Leading a team to design multiple components to optimize UX and conversion rate -Lead generation strategy and management of digital campaigns along with CTA -Develop and manage the content calendar for inbound marketing channels -Collaborate with subject matter experts to produce cutting-edge, tech-based content -Manage copyediting process for all digital copy to ensure it’s on-brand and properly copyedited -Collaborate with creative team to create captivating, engaging assets for digital channels -Increase brand awareness, trust and loyalty through effective storytelling and customer relations -Ov

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Inbound/Digital Marketing Executive

Westend IT Store

Apr 2015 - Jan 2016 (10 months)

-Provided detailed guidance and support in SEO assessments, strategic recommendations -Developed SEO content to include strategic key phrase placement within compelling copy, maximizing opportunities for indexing, ranking, click-through, and conversion -Develop and maintain the content calendar for all inbound marketing channels, assign topics to content contributors and manage editing, posting and amplification of content across all channels -Recruit and cultivate content creators and subject matter experts to ensure that the generation of content is forward thinking, aligns with the brand, and scientifically sound -Lead the strategy and management of social media campaigns and maintenance across all channels in accordance with the ove

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Blog Writer

Travel Weekly

Oct 2014 - Feb 2015 (5 months)

I worked here as part-time Blog Writer on Travel Weekly and their sister website Zahipedia. Mostly use to write guest posts for them and sometimes blogs for their own websites.

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Senior Content Marketer | Creative Writer | Copywriter

EssJay Pkwriters

Oct 2014 - May 2015 (8 months)

-Wrote blogs/articles/press releases, posts for other companies' social media/website, emails & newsletters, making sure content is optimized for SEO -Researched, wrote and edited web and internet content including informative, brand-right product descriptions -Developed, designed and produced content for strategic promotional programs including events and customer-targeted actions -Drove the creation of copy, landing pages, videos for websites, emails, sales materials, etc. and came up with call to action statements -Designed the copy for clients white-pages and guidelines

Digital Marketer

PlacidWay

Aug 2014

-Local Listing and Guest Posting -Blogging and Social Networking -Social Bookmarking and Blog/Forum Commenting -Classified Ads Posting and Press Release Submission -Working on Top Answering Websites -Article Directory Posting

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Internee

Nestlé

Jan 2013 - Dec 2013 (1 year)

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Campaign Manager, SEO Specialist and Content Specialist

Destiny SEO

Mar 2012 - Aug 2014 (2 years 6 months)

Create and implement SEO strategies for client and company domains including peaknootropics.com, hatchhub.com, bestpriceshop.co, buydiazepamonlines.com, topqualitymedicines.co, specializednutritionalsupplements.net, qualityhealthguides.com and envirofrontier.com.au.. Manage all company owned social media campaigns, blog post creation, Local listing, publishing, guest posting and report on interactions and engagements. As Content Specialist i managed different activates. -Writing Onsite and offsite content -Writing Articles and Blogs -Writing Press releases and Classified ads -Managing the others writing staff -Image and Video Designing As SEO Specialist i managed all the on-site and off-site SEO activities. On-Site SEO -Web Structure

Head of Digital Marketing

Kamal Limited

Qadoos Zafar

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