PROFILE
Digital Specialist with 7+ years of experience adept at various
CMS including Bloomreach Experience Manager or HIPPO,
Magento, Diva(javascript based). Managed brands and associates.
Passionate and curious about customer digital behavior.
Demonstrated history of driving results (independently &
collaborative partnerships) & ability to thrive in Agile
environment. Excellent with verbal & written communication.
Alumnus of India's Premier Fashion Institute- NIFT.
Digital Merchandising Coordinator
Digital Merchandise Owner for the Victoria's Secret PINK E-Commerce
platform.
Handled web merchandising & content curation for PINK Brand
including Lingerie, Apparel & Beauty Concepts leading associates &
contractors.
Creative direction of product placements in PINK Digital partnered with
Merchants & Planning team.
Brand owner responsible for executing web merchandising & content
strategies to drive sales for both Domestic & International Market.
Driving Customer Engagement through Product Optimizations in PINK
Digital involving relevant roadmaps to categories & offer collections
thus offering an intuitive shopping experience which gave a
tremendous boost in the traffic and conversion rate.
Managed successful product upload for floorset launches, including
assortment prep, folder structure & maintenance including managing
style or color drops of an old season.
Manage reconciliation reports, online templates & content for offer &
non offer updates.
Organized knowledge transfer sessions for on-boarding associates &
contractors on PINK Digital & category based nuances.
Lead in transitioning the digital platform from java based CMS Diva to
Bloomreach Experience Manager (HIPPO).
Took ownership to automate setup of products in PINK Digital through
automation bots and preparation of templates for the same.
L Brands- Victoria's Secret, PINK Dec 2017 - present
AREAOFEXPERTISE
Content Management Systems
Digital Production
JIRA- Confluence
Sharepoint
Salesforce
HTML
