Priya Bhaduria

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Brand Manager & Growth Strategist

Fintegic Investment

Aug 2025 - Current (1 year)

• Leading SEO, paid ads, and content initiatives to strengthen Fintegic's & pmssahihai.com digital presence in the FinTech space • Spearheading SEO strategy and execution, improving organic visibility, keyword rankings, and overall site authority • Overseeing social media growth and engagement, creating data-driven campaigns that build investor trust and brand credibility • Developing and managing content marketing frameworks - blogs, web copy, and campaign messaging - aligned with brand tone and goals • Collaborating with design and tech teams to enhance user experience, conversion funnels, and brand storytelling • Driving performance marketing across Google and Meta Ads, optimizing for ROI and lead quality • Implementing data-driven retar

Sr. Digital Marketing Specialist

Rapid Innovation

Jan 2024 - Jul 2025 (1 year 7 months)

• Revamped underperforming SEO strategy, ranking 10+ key terms on Page 1 and increasing organic traffic by 80% • Boosted keyword rankings via content upgrades, technical audits, and backlink campaigns • Executed ad strategies across Google and Meta, achieving 3x ROAS and 25% lower CPA • Built 70+ high-authority backlinks (DR 70+), resulting in a 40% increase in domain authority • Led automation initiatives with developers, reducing reporting time by 40% using Looker Studio • Managed a team, aligning marketing execution to quarterly performance targets • Utilized A/B testing to determine the most effective versions of ads, emails, and landing pages • Designed multi-channel campaigns integrating SEO, PPC, email, and social for holistic growth

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Digital Marketing Specialist

Techryde Pvt. Ltd.

Mar 2023 - Jan 2024 (11 months)

• Conducted SEO audits and technical improvements, boosting site indexing by 60% • Increased organic sessions by 45% through content and structure optimization • Implemented structured data and Core Web Vitals optimization

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Senior Digital Marketer

Nest n Web Technologies

Jun 2021 - Mar 2023 (1 year 10 months)

• Managed on-page and off-page SEO for 5-6 concurrent client projects including HBM Gold Cement, Nityaarna Farms, Import Export Academy, and Hastkarigari • Delivered increased organic traffic and improved search engine rankings across all client accounts • Specialized in technical SEO audits, social media account management, and content optimization • Created monthly SEO performance reports with actionable insights for each client • Conducted end-user website testing across 4+ years of projects to ensure proper functionality and UX quality

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Manager – Digital Marketing

Padhai Help Pvt. Ltd.

Jul 2018 - Jun 2021 (3 years)

• Led end-to-end SEO strategies, increasing organic visibility and domain authority • Managed Google & Facebook Ads lead gen campaigns, improving conversions by 50% • Improved campaign ROI by 35% through A/B testing and audience segmentation • Supervised and mentored a high-performing team of 15 professionals • Managed monthly marketing budgets across paid and organic channels

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MARCOM Executive

Jaipur Exhibition and Convention Centre

Dec 2017 - May 2018 (6 months)

• Managed SEO and social media for the JECC website, growing online engagement • Created content strategies to drive event registrations and brand awareness • Coordinated cross-functional teams for large-scale event execution

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Digital Marketing Analyst

RMG Mart India Pvt. Ltd.

Aug 2016 - Dec 2017 (1 year 5 months)

• Conducted on-page SEO audits identifying technical issues across eCommerce site • Optimized product pages, URL structure, and internal linking for search visibility • Monitored SEO metrics using Google Analytics and Search Console, creating visual dashboards for stakeholders • Analyzed consumer behavior and purchase patterns to refine product page copy and CTAs • Researched and adopted emerging MarTech tools to streamline keyword tracking and competitor analysis • Developed brand storytelling frameworks for product category pages, improving user engagement and time-on-site

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