Priya Bhadauria

Senior Digital Marketing Specialist

Rapid Innovation

Jan 2024 - Current (2 years 5 months)

Revamped the underperforming SEO strategy, ranking 10+ key terms on Page 1 , and increasing organic traffic by 80%. Boosted keyword rankings via content upgrades, technical audits, and backlink campaigns. Led automation initiatives with developers, reducing reporting time by 40%. Managed a team, aligning marketing execution to quarterly performance targets. Executed ad strategies across Google and Meta, achieving 3x ROAS, and 25% lower CPA. "Built 70+ high-authority backlinks (DR 70+), resulting in a 40% increase in domain authority and improved ranking positions." Utilized A/B testing methods to determine the most effective versions of ads, emails, and landing pages for optimal results.

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Digital Marketing Specialist

Techryde Pvt. Ltd.

Mar 2023 - Jan 2024 (11 months)

Conducted SEO audits and technical improvements, boosting site indexing by 60%. Increased organic sessions by 45% through keyword-rich content and structure optimization. Improved crawlability and UX via internal linking strategy and site architecture improvements.

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Senior Digital Marketer

Nest n Web Technologies

Jun 2021 - Mar 2023 (1 year 10 months)

Handling all SEO projects successfully for different businesses, Specialized in on-page seo, off-page seo, Social media accounts. Managed more than 5-6 projects at a time, from past years. Managed on-page and off-page SEO for multiple clients, including HBM Gold Cement, Nityaarna Farms, Import Export Academy and Hastkarigari, resulting in increased organic traffic and improved search engine rankings. A skilled web tester with 4 years of experience in testing websites from the end user's perspective to ensure proper functionality.

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Manager

Padhai Help Pvt. Ltd.

Jul 2018 - Jun 2021 (3 years)

Led end-to-end SEO strategies (on page/off-page), increasing organic visibility and boosting domain authority. Managed lead generation campaigns through Google Ads and Facebook Ads, improving conversion rates by 50%. Spearheaded social media and content marketing efforts, driving engagement through blogs, website copy, and daily post planning. Improved campaign ROI by 35% through A/B testing and advanced audience segmentation across Facebook and Google Ads. Supervised and mentored a high performing team of 15 professionals, ensuring seamless execution of campaigns.

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Digital Marketing Analyst

RMG Mart India Pvt. Ltd.

Aug 2016 - Dec 2017 (1 year 5 months)

Conducted a thorough analysis of the website's current on-page SEO status to identify areas for improvement and keyword research and optimize website content to ensure it is keyword-rich and relevant. Ensured the website's architecture and URL structure are optimized for search engine indexing.

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