Priscila Vintimilla Coronel

Priscila Vintimilla Coronel  new_releases

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Digital Marketing and Lead Generation Coordinator
Provincia de Pichincha, Ecuador
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Jobs verified_user 0% verified
  • D
    Digital Marketing and Lead Generation Coordinator public Remote experience
    Mar 2020 - Current (6 years 8 months)
    As a Digital Marketing and Lead Generation Coordinator I am responsible for creating, develop and organize all the digital PAID campaigns and strategy for all the clients of the agency based in different industries, my main duties are:
    •Create PAID MEDIA and LEAD GENERATION campaign strategies for clients of different industries, through multiple digital channels.
    •Analyze and Optimize Campaign results for Lead Generation. Through Insights report of each platform such as Facebook Insights, Google Analytics and other tool reports.
    •Planning, implementation and optimization of PAID MEDIA – Facebook and Instagram Ads, Google Ads, Linked In Ads, Twitter Ads, Youtube Ads.
    •Guide the digital team to deliver digital assets
  • L
    Associate Director of Digital Communications and Data Manager
    Laudato Si' Movement - LSM
    Jan 2020 - Jun 2022 (2 years 6 months)
    LSM is an organization whose main objective is MOVEMENT BUILDING, is to create strategies based on data analysis, supported by all digital communication channels for the generation and participation of new members through the study of audiences and development of personalized messages. My main responsibilities are:
    •Build new audiences to join the movement and increase our database registrations.
    •Support all areas of the organization in terms of digital Communications, Paid Media and data implementation and collection.
    •Develop and implement procedures for effective data management.
    •Support other team members in creating strategies, and manage staff members in the daily use of data systems.
    •Create Digital Co
  • newData
    Digital Marketing Analytics Consultant
    newData
    Apr 2019 - Jan 2020 (10 months)
    I perform qualitative and quantitative analysis for companies in the pharmaceutical, automotive, fashion and construction industries on the different digital channels such as:
    •Web Analytics, Optimization, Conversion Funnels, Implementation
    •Digital Campaign Analytics (web, social media, apps, omichannel strategies)
    •Competition Benchmark
    •Social Listening
    •Definition of the Consumer Persona
    •Methodologies and Application of Sentiment analysis
    •Crisis management
    •Reporting and creation of dashboards
  • Findasense
    CX Intelligence and Social Media Data Architect
    Findasense
    Apr 2017 - Apr 2019 (2 years 1 month)
    CX Intelligence Specialist & Innovation Leader Coca-Cola Ecuador Findasense (Multinational Digital Marketing Consulting company) 04/2017 – 04/2019 Responsible for the integration, analysis and socialization of the digital campaigns of the entire Coca Cola portfolio primarily for Ecuador and then for the entire region including Central America, the Caribbean, Venezuela, Colombia and Ecuador.
    •Qualitative and quantitative analysis of profiles and campaigns in social media of brands/customers and their competition. Digital SWOT analysis. Analysis of opportunities to integrate different sources of customer data and generation of new indicators and reports based on them for the region
    •Submission and analysis of reports, metric board
  • E
    Account Coordinator for
    Evolución Digital
    Feb 2016 - Mar 2017 (1 year 2 months)
    Responsible for the coordination, preparation and execution of the digital strategic plans both for the marketing area and for the different Post-Sales, Trucks, Innovation, Commercial, Institutional departments and its stakeholders.
    •Strategic management through the planning, development and implementation of innovative projects proposed for the client under a specific budget.
    •Audit, web and social media analysis.
    •Implementation of improvements for landing pages of local products (SZ Model and Truck Line). Usability (UX) improvements implementation for web page forms.
    •Optimization and audit for microsites.
    •Traffic analysis and reporting to generate leads per segment and car model.
    •Tactical strategy f
  • Ximah Digital
    Accounts Manager
    Ximah Digital
    Feb 2013 - Jan 2016 (3 years)
    Campaign development, strategies implementation , setting of kpi´s, implementation and weekly tracking of campaigns.
    •Structuring, management and optimization of budgets focused on specific campaigns.
    •Management and report of deliverables.
    •Management of new business opportunities.
    •OTHER WORK EXPERIENCE
  • N
    Customer Service Quality Analyst
    National Development Bank PLC
    Jan 2012 - Jan 2013 (1 year 1 month)
  • M
    Packaging Creative designer
    Miempake
    Jan 2008 - Jan 2012 (4 years 1 month)
  • L
    Head Concierge
    Le Parc Hotel
    Jan 2006 - Jan 2008 (2 years 1 month)
  • U
    Marketing Assistant
    Uribe & Schwarzkopf, Inmobiliaria
    Jan 2003 - Jan 2006 (3 years 1 month)
  • Cinemark
    Customer Service
    Cinemark
    Jan 2001 - Jan 2002 (1 year 1 month)
  • N
    Account Assistant
    Norlop Thompson JWT
Education verified_user 0% verified
  • U
    Masters in Neuromarketing public Remote experience
    Universidad de la Rioja UNIR
    Oct 2022 - Current (4 years 1 month)
    According to a study by Harvard and Yale universities, 95% of the decisions that consumers make are not rational, so they are susceptible to being influenced. Neuromarketing helps you develop much more effective Marketing, Advertising and Sales strategies.
  • E
    Master's Degree in Web Analytics and Multi Device
    EAE Business School & University of Barcelona
  • I
    Postgraduate Degree in Traffic Management: SEO, SEM, DISPLAY, SOCIAL MEDIA.
    IEBS Escuela de negocios
  • San Francisco de Quito University
    Tecnologist (Professional Degree) in Graphic Design
    San Francisco de Quito University
  • San Francisco de Quito University
    Bachelor of Arts in Communication
    San Francisco de Quito University