Cart Abandonment Optimization Project
Oct 2025 - Dec 2025 (3 months)
• Led checkout funnel optimization (Cart → Payment in 3 min), aiming to reduce cart abandonment from 70% to
60%.
• Defined functional requirements, user stories, and acceptance criteria for features like guest checkout,
address auto-fill, and exit-intent triggers.
• Designed To-Be process flows and tracked KPIs (abandonment rate, form completion time) to enable data-driven
improvements.