As a senior business analyst, I leverage my MBA and computer engineering degrees to research, analyze, and report on various subjects related to advertising and marketing. I have over 6 years of experience in consulting, project management, and automation across the tech and financial sectors, delivering solutions that improve efficiency, performance, and compliance.
I excel at developing and managing dashboards, reports, and tools using Excel macros, databases, and BI platforms, such as Looker Studio and Power BI. I also use Google Analytics to support market research and expand keywords for the search channel. I am a team player who values collaboration, communication, and stakeholder engagement, and I am passionate about driving digital transformation and innovation.