PRAGYAN PARAMITA
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PRAGYAN PARAMITA

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Content Manager
India

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  • O
    Content Manager
    Oter Microbook App
    Dec 2023 - Feb 2024 (3 months)
    Skilled in social media content creation and management for Instagram and LinkedIn, including crafting ad copies and campaign content. Proficient in developing engaging posts, stories, and email copy for brand visibility across platforms. Experienced in influencer outreach and management to expand brand reach and credibility. Expertise in creating and executing email marketing strategies for optimizing the customer journey. Demonstrated ability to analyze metrics to refine content and marketing strategies.
  • E
    Marketing Copywriter
    Educate Online
    Mar 2023 - Nov 2023 (9 months)
    Craft sales-focused content for banners, landing pages, emails, brochures, and webinar presentations. Develop scenarios and scripts for video ads across various platforms, including YouTube. Create SEO-optimized articles for the website blog, incorporating keywords and themes. Contribute to marketing and competitor analysis during team brainstorms. Engage in A/B testing, implementing strategies to achieve project goals, and actively participate in team 1:1 project calls.
  • c
    Creative Content Consultant/Contributor
    contract
    Sep 2022 - Dec 2022 (4 months)
    Content strategy & contributor for a retail D2C jewelry client JanpathOnline. Built Email Marketing Strategy & Blog Content Calendar . Social media content & theme conceptualisation for product shoots. Product listings on website setting up the mood & theme of the collection.
  • U
    UI/UX Content Strategist - Client Services
    Unified InfoTech
    Apr 2022 - Sep 2022 (6 months)
    Marketing Business Analyst for CMS client projects Conducted UX Research: buyer personas, empathy maps, user journeys. Led market research, competitor analysis & Information architecture creation. Conduct team SEO audits, optimized website content. Created page-wise content strategy, sitemaps & wireframes. Worked on the Brand Book for inhouse branding of Unified. Clients : North America Market e-Commerce, Financial Services, WPC Manufacturing, Inclusive Community Platforms, Roofing Solutions, Blockchain & AI, Funeral Homes
  • Sezzle
    Content Strategist
    Sezzle
    Jul 2020 - Feb 2022 (1 year 8 months)
    Single POC for content managing 360 degree MarComms for Sezzle India. Led end-to-end content delivery managing a team of writers. Crafted well researched, creative storytelling for social, email, blogs, app, landings, sales, video scripts, ad-tech and internal comm. Conducted in-depth market research and regular content audits Executed Influencer Marketing Campaigns.
  • 3
    Digital Marketing Intern
    3CANS Digital
    May 2020 - Jul 2020 (3 months)
    Content strategy, curation and delivery for all social media & website. Collaborated on personal brand development for a Co-Founder. Contributed to 'The Growth Hacking Book - II' - available on Amazon.
  • R
    Content Marketing Intern
    Royal Brothers
    Sep 2019 - Feb 2020 (6 months)
    Social media manager for a follower base of 30k+. Created extensive video & text content for SMM, emails & ads. Online Reputation Management for the brand reporting directly to the CMO with updates. PR initiatives and collaborations handling.
  • E
    Project Engineer
    Evertz Microsystems
    Nov 2018 - Apr 2019 (6 months)
    Automated configurations for product deployment. Account management for clients: Fox, Disney, NBC, Viacom, Comcast, etc .
  • Infosys
    Systems Engineer
    Infosys
    Jan 2018 - Oct 2018 (10 months)
    Technical training with exposure to Python, SQL, Java, Javascript, HTML, CSS, etc. Part of pharma company project working on automation.