Pedro Figueroa Marketing Specialist

Senior Digital Marketing Specialist

TransPerfect

Apr 2023 - Current (3 years 5 months)

Growth Marketing Associate

Zoe Financial

Oct 2022 - Nov 2022 (2 months)

- - Create, implement and optimize Google Ads and Meta Ads campaigns for both brand awareness and retention; handling a budget ranging from 20K-30K USD - - Data analysis through Google Analytics to make data-driven decisions on campaigns - - Setting up customer journeys through Hubspot workflows and lists - - Establish different KPI monitoring for landing pages using Google Tags Manager

S

Lead Marketing Associate

Shopee - Flash Sales

May 2022 - Sep 2022 (5 months)

- - Participate in the creation of all the processes used in Flash Sales of Shopee Colombia with the help of teams based in Singapore and Vietnam - - Lead the other associates within the Lightning Deals team in the day-today processes - - Data analysis and creation of dashboards through SQL - - Manage relationships with other data teams, sellers, and campaigns - - Supervise the planning of mechanics and time sessions selected for Flash Sales - - Create new initiatives on how to understand data and better implement them in our department - - Assist the sellers management team in the process of obtaining the most efficient products to drive sales within Flash Sales

V

Business Manager

Vida Foods & Drinks S.A.S – True Pizza

May 2021 - May 2022 (1 year 1 month)

- - Leading the establishment of the company from an operation and marketing standpoint - - Establishing the company's marketing plan and its digital marketing presence. - - Created and managed digital ad campaigns across various social media platforms and marketplace apps, including A/B Testing - - Implemented the company's digital accounting program which monitored all transactions including sales - - Supervising the necessary aspects to begin selling such as negotiating a workspace, equipment, and staff - - Lead my own team of workers consisting of 3 employees in charge of all operations

I

Intern

Innfamily.com

Feb 2020 - Aug 2020 (7 months)

- - Design the new website after an extensive analysis of the competitors - - Contact existing and new clients to sediment and create new relations - - Optimize the database to be able to implement it with the new system operative - - Analyze own and market financial data to create optimal pricing strategy - - Extensive market research to undierstand benefits and niches of offering different services

E

Marketing Department Intern

Empresas Polar – Diversified corporation company

Jun 2018 - Aug 2018 (3 months)

- - Led presentations for debriefings on day to day activity of the company’s performance - - Conducted on field market research to gain insight on customer preferences and necessities - - Worked on Excel preparing files giving new insights into company performance using Nielsen statistics - - Prepared documents projecting future sales and revenues to be used by other branches of the company - - Extensive market research to identify competitor's online presence and adapt our strategy

Pedro Figueroa

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