Email Marketing Lead at Reddit | Torre

Email Marketing Lead

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Full-time

Legal agreement: Employment

Compensation
USD50k - 90k/year
Non-negotiable
location_on
Hybrid (United States)
flightsmode
Visa sponsorship: To be discussed/negotiated
Posted almost 6 years ago

Responsibilities


• Drive strategy and execution of email marketing campaigns from conception to coding and QA • Create new email nurture program, supporting Sales team with increased velocity to close • Optimize existing lifecycle campaigns to drive customer retention and product adoption • Manage list quality, compliance and hygiene including adherence to all legal/compliance regulations relating to email communications across all audience segments • Expand email reach to international audience • Lead cross functional initiatives with key partners across marketing, business operations, and sales to drive greater personalization and automation through email channel • Partner with broader marketing team to develop omnichannel marketing campaigns • Coordinate with Marketing Operations to onboard marketing automation tool and drive insights back to centralized Sales database • Deliver regular reporting of performance and proactively identify optimization opportunities