Regional Brand Director, APAC Marketing at Lego | Torre
Regional Brand Director, APAC Marketing
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Lego

Regional Brand Director, APAC Marketing

Lego
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Full-time

Legal agreement: To be defined

USD75.4K - 100K/year

~COP150M - 200M/year

+ Equity

+ Bonuses

location_on
Hybrid (Singapore)
Posted over 2 years ago

Responsibilities

- The LEGO Group is a global company known for its iconic LEGO bricks and toys. - We are committed to creating a diverse, dynamic, and inclusive culture of play where everyone feels safe, valued, and they belong. - We offer a range of benefits including family care leave, insurances, wellness programs, colleague discount, and bonuses. - Our hybrid work policy allows for an average of 3 days per week in the office, providing flexibility for our employees. We are seeking a strategic and passionate Regional Brand Director to lead the APAC Brand Marketing team. The ideal candidate will collaborate with various teams in a matrix organization to ensure the LEGO brand remains top-of-mind in the market. This role involves leading and developing a high-performing Regional Brand Marketing team, contributing to the APAC Marketing Leadership team, and driving the delivery of LEGO APAC consumer sales annual growth targets. The successful candidate will play a pivotal role in driving the LEGO brand to be APAC's leading toy brand by developing aligned LEGO Brand, Audience, and Portfolio strategies. If you have a strong track record in brand marketing, experience in leading diverse markets, and a passion for the LEGO brand, we encourage you to apply! Responsibilities: - Lead and develop a high-performing Regional Brand Marketing team in collaboration with Global Marketing and other Market Group (MG) Brand leads. - Contribute to the APAC Marketing Leadership team and drive a strong one team culture aligned with LEGO Group values. - Deliver LEGO APAC consumer sales annual growth targets and annual Active Consumers growth target vs Plan in collaboration with the Business units. - Provide ongoing input of portfolio performance into long term annual demand planning process. - Provide regional marketing & activation plans while working with Business Units to deliver strong local marketing plans. - Identify and input regional insights into Global Marketing teams needs for globally developed campaigns. - Define regional joint business plans with key partners (licensors) and drive business reviews with Regional IP Partners. - Increase consumer-centric thinking by partnering with Performance and Insights team to initiate strategic research to advise future audience choices.
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