About Us.
We are an innovative AI-powered talent platform dedicated to connecting ambitious candidates with top product companies. Our mission is to revolutionize the job search experience by providing personalized CV optimization, strategic job matching, and valuable referral connections specifically within the product ecosystem.
Role Overview.
We're seeking a dynamic Growth Marketer to drive user acquisition, engagement, and retention for our candidate-focused platform. You'll be responsible for scaling our user base of job seekers targeting product companies while building sustainable growth channels that align with our AI-first approach.
Key Responsibilities.
User Acquisition & Growth.
* Develop and execute comprehensive growth strategies to acquire quality candidates interested in product company roles.
* Design and optimize multi-channel acquisition funnels (organic, paid, referral, partnership).
* Launch and scale paid advertising campaigns across LinkedIn, Google, Meta, and emerging platforms.
* Build and nurture organic growth channels including SEO, content marketing, and social media.
* Create viral and referral mechanisms to drive organic user growth.
Product Marketing & Positioning.
* Craft compelling messaging and positioning for our AI-powered CV optimization and job matching features.
* Develop go-to-market strategies for new product features and improvements.
* Create user personas and journey maps specific to candidates targeting product companies.
* Collaborate with product teams to implement growth-focused features and improvements.
Content & Community Building.
* Develop content strategies that resonate with product-focused job seekers (engineers, PMs, designers, etc.).
* Create educational content around product company culture, interview processes, and career advancement.
* Build and engage communities on platforms like LinkedIn, Twitter, Discord, and Reddit.
* Partner with product company employees and influencers for authentic content and testimonials.
Analytics & Optimization.
* Set up comprehensive analytics tracking for user acquisition, activation, and retention metrics.
* Conduct A/B tests on landing pages, onboarding flows, and key conversion points.
* Analyze user behavior data to identify growth opportunities and optimize user experience.
* Create detailed reporting on growth metrics and ROI across all channels.
Partnership & Business Development.
* Identify and develop strategic partnerships with product companies, bootcamps, and career platforms.
* Create co-marketing opportunities with complementary services in the product/tech space.
* Build relationships with product company employees for referral program expansion.
* Explore integration opportunities with existing career and productivity tools.
Required Qualifications.
Experience & Background.
* 3-5 years of growth marketing experience, preferably in B2C SaaS, HR tech, or career-focused platforms.
* Proven track record of scaling user acquisition from 0-1 and 1-10 phases.
* Experience marketing to technical audiences (engineers, product managers, designers).
* Strong understanding of product company ecosystems and hiring practices.
Technical Skills.
* Advanced proficiency in analytics tools (Google Analytics, Mixpanel, Amplitude).
* Experience with paid advertising platforms (LinkedIn Ads, Google Ads, Meta Ads).
* Knowledge of marketing automation tools (HubSpot, Klaviyo, or similar).
* Basic understanding of AI/ML concepts and how to communicate technical features.
* Proficiency in A/B testing tools and statistical significance.
Marketing Expertise.
* Deep understanding of performance marketing and growth metrics (CAC, LTV, conversion rates).
* Strong copywriting and messaging skills for technical audiences.
* Experience with SEO, content marketing, and organic growth strategies.
* Knowledge of referral program design and viral growth mechanics.
* Understanding of product-led growth principles.
Preferred Qualifications.
* Previous experience at a product company or working closely with product teams.
* Background in talent acquisition, HR technology, or career services.
* Experience with AI-powered products or platforms.
* Network within the product management, engineering, or design communities.
Skills & Attributes.
* Data-driven mindset with strong analytical capabilities.
* Creative problem-solving skills for growth challenges.
* Excellent communication skills for cross-functional collaboration.
* Experience with user research and customer development.
* Understanding of privacy regulations and ethical data practices.
What We Offer.
Compensation & Benefits.
* Competitive salary with significant equity upside.
* Comprehensive health, dental, and vision insurance.
* Flexible PTO and remote work options.
* Professional development budget for courses, conferences, and certifications.
Growth & Impact.
* Direct ownership of critical 8-week launch period with significant business impact.
* High-visibility role with executive team exposure and rapid career advancement potential.
* Opportunity to build growth function from the ground up during crucial scaling phase.
* Direct impact on helping candidates land dream jobs at top product companies.
* Access to cutting-edge AI tools and technologies.
* Close collaboration with product and engineering teams during high-velocity development.
* Substantial equity upside tied to platform success you'll directly drive.
Work Environment.
* Fast-paced startup environment with rapid iteration cycles.
* Data-driven culture with emphasis on experimentation.
* Collaborative team with backgrounds from top product companies.
* Focus on work-life balance and sustainable growth.
