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Posted 8 months ago
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About AllTrailsAllTrails is the world’s most popular and trusted platform for outdoor exploration. We connect people to the outdoors, help them discover new places, and elevate their experiences on the trail. With the most comprehensive collection of trails in the world, AllTrails supports inclusive access to nature for a global community of millions of trailgoers. Every day, we solve incredibly hard problems to get more people outside, for their wellbeing and the collective care of the natural world. Join us!This is a U.S.-based remote position. San Francisco Bay Area employees are highly encouraged to come into the office one day a week.What You’ll Be Doing:Act as a Creative Leader on the Brand Design team, setting an example, continually raising the bar while generating original and highly crafted creative that is grounded in thoughtful insightsConcept and execute global integrated campaigns across various channels and surfaces including digital, social, lifecycle, OOH, film, experiential, and in-productLead the creation of new evergreen brand assets, including stylistic elements, illustration, photography, video, motion, and audioPartner with Design Leadership to push the continual development and evolution of the AllTrails visual brand, defining how we show up in the world at scaleWork in collaboration with Creative Leadership, marketing leads, and cross-functional stakeholders to create campaigns that build love for the AllTrails brand and productMake design decisions confidently and quickly, ensuring they are based on a deep understanding of the project's goals, audience insight, and business contextLead design exercises, workshops, and drive internal alignment on principles and ideas that elevate brand design at AllTrailsThink deeply about and research business problems to develop core creative ideas that translate into successful executionsFoster a respectful and collaborative environment that cultivates a culture of creativityRequirements:Minimum of 6 years of relevant experience leading global brand campaigns, in either an agency or in-house studio setting, preferably for a SasS company, app, or digital productExperience leading projects in a senior creative role such as a Design Lead, Art Director, or Senior DesignerExtensive experience concepting and designing compelling creative across multiple mediums, formats, environments, and surfacesFlawless execution of the core fundamentals of visual design, including typography, layout, color, form, and compositionOutstanding portfolio demonstrating highly crafted design work and demonstrated success in building unique and interesting creative that resonates deeply with audiencesStrong communication and presentation skills, with the ability to effectively articulate and sell creative decisions, as well as manage feedback from stakeholdersExceptional conceptual and brainstorming skills, with a preference for a blue-sky, out-of-the-box approach to idea generationStrong critical thinking skills, with the ability to self-edit, iterate, test ideas, and bring constructive feedback to work across the creative teamExtensive experience collaborating with copywriters, designers, and marketing strategists to develop campaigns and brand storytellingExperience at a fast-paced remote-first company where autonomy and proactiveness are key contributors to successHigh taste level, and a deep knowledge of the current and historic creative landscape, with a solid understanding of design trends and cultureA deep knowledge of Figma, Adobe CC, and other creative platforms and toolsStrong grasp of design systems and how to deploy flawless creative at scaleEmpathy for the customer and for individuals on a creative teamAI Native: You naturally incorporate AI tools to enhance your work. You’re comfortable writing prompts, evaluating AI outputs, and enjoy experimenting with new ways to boost creativity, productivity, and decision-makingNice to Have:Experience with no-code design tools like Framer or WebflowPassion for the outdoors or deep interest in outdoor cultureSalary$120,000 - $140,000 a yearA successful candidate’s starting salary will be determined based on various factors such as skills, experience, training and credentials, as well as other business purposes or needs. It is not typical for a candidate to be hired at or near the top of the range of their role and compensation decisions are dependent on the factors and circumstances of each case.ClosingNature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.AllTrails participates in the E-Verify program for all remote locations.By submitting my application, I acknowledge and agree to AllTrails' Job Applicant Privacy Notice.AI DisclosureWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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