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Requirements and responsibilities
Role overviewCrogl is at the stage where campaigns need to do real work — generate pipeline, move deals, and build category awareness. You’ll own the demand generation function and have the latitude to build it the right way. You’ll work closely with the CEO, Director of Product Marketing, and the BDR team, and your output will be measured in pipeline — and in how well Crogl shows up in the places security practitioners actually pay attention.What You’ll DoDrive Demand GenerationExecute the demand generation strategy end-to-end: paid, organic, email, and partner-sourced channels across both Enterprise and Federal segments.Build and manage integrated campaigns that move prospects from awareness to pipeline with messaging that respects the intelligence of security practitioners.Develop and maintain nurture programs tied to buyer stage, persona, and product interest, not just blast lists.Collaborate with BDRs to align campaign intent with outbound sequencing, ensuring handoffs are clean and follow-up is relevant.Build and Optimize the Marketing EngineOwn the marketing tech stack (HubSpot), CRM integration, and attribution reporting, and keep the data clean.Build dashboards that track what actually matters: MQLs, SALs, pipeline sourced, pipeline influenced, and cost per opportunity by channel.Run A/B tests on messaging, offers, and channel mix, and use results to sharpen the strategy, not just report the numbers.Manage paid media programs (LinkedIn, Google, sponsorships) with a clear eye on efficiency and ROI.Be a Utility PlayerWrite copy when it needs writing — landing pages, email sequences, ad creative, event descriptions (Crogl’s voice is direct and practitioner-focused).Coordinate with product marketing on content amplification — turning whitepapers, use cases, and reports into campaign fuel.Support partner co-marketing programs, including campaign coordination with technology alliance partners.Jump in on whatever the team needs; everyone covers gaps.What You BringExperience5+ years in B2B demand generation or growth marketing, with at least 2 years in cybersecurity, observability, or enterprise software.Proven track record of building and executing integrated campaigns that generate measurable pipeline — not just MQLs.Experience managing marketing programs for both commercial enterprise and Federal/SLED segments is a strong plus.Hands-on experience with marketing automation platforms (HubSpot, Marketo, or Pardot) and CRM (Salesforce).Campaign & Channel FluencyDeep familiarity with LinkedIn campaign management, paid search, and content syndication — including audience segmentation, bidding strategy, and creative testing.Experience building account-based marketing (ABM) programs for named account lists or target verticals.Comfort operating across the full funnel — ability to build both top-of-funnel awareness plays and late-stage acceleration campaigns.Mindset & CraftSelf-starter who identifies gaps, builds the plan, and executes without waiting for a brief.Experimental mindset: form a hypothesis, run tests, read results, and adjust quickly.Strong writing skills: copy that reflects how security practitioners think and talk.Comfort with ambiguity: Crogl is a Series A company where playbooks are still being written.Metrics You’ll OwnMarketing-sourced pipeline and pipeline influenced by campaign.Cost per MQL and cost per opportunity by channel.Email engagement rates (open, click, reply) across segments.Event ROI: pipeline generated per event, cost per attendee, post-event conversion rates.Paid media efficiency: CPL, CTR, conversion rate by audience and creative.What to ExpectThis role involves roughly 15-20% travel for events, conferences, and occasional team offsites.Remote-first: you’re trusted to manage time and deliverables without hand-holding and expected to ship without daily check-ins.You’ll have budget to work with, a product worth marketing, and a team that’s direct about what’s working and what isn’t. They measure in pipeline.Why CroglThe cybersecurity market is full of demand gen programs that all look the same — same formats, same channels, and generic messaging. Crogl has a real point of view and a product practitioners actually want to talk about, giving you something most demand gen roles don’t: something worth saying. If you want to build the playbook from scratch at a fast-growing company that takes the work seriously, this is the seat.
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