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20 days ago
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About BeginBegin is a market-leading early childhood platform that delivers personalized, play-based learning to children ages 2–10 through its Early Learning Memberships, serving over 15 million families since inception. Begin’s products have been built on $50MM+ of foundational research and development, a proprietary “Milestones that Matter” curriculum validated by NYU, UCLA, and the NSF, and one of the most comprehensive multimedia catalogs for early learning. Begin is beloved having earned 65+ awards, industry-leading NPS and CSAT scores, and recognition such as TIME’s “World’s Top EdTech Companies”. Begin is building on its trusted brand, data, and engagement engine to launch Sage a trusted family companion that helps parents feel confident in every early childhood decision. By combining AI-driven insights with expert-backed guidance, Sage supports parents in navigating the learning, development, enrichment, and purchasing choices that shape the early years.Begin is backed by category-defining investors including Sesame Workshop and Magnetar Capital. Its Board and Leadership Team have built multi-billion-dollar, category defining ventures across music streaming, fin tech, and SAAS. Begin is uniquely positioned to become the trusted operating system for families during the most formative years of a child’s life.About the Role: Senior Manager, Growth Marketing, Web + MobileAs Senior Manager, Growth Marketing, you will own and scale Begin’s full-funnel acquisition and growth strategy across web and mobile ecosystems. You will lead the performance marketing engine responsible for driving efficient subscriber growth for product lines HOMER, codeSpark and Little Passports and accelerating Begin’s evolution into the trusted operating system for families.This is a highly strategic and operational leadership role driving core marketing responsibilities for Begin’s product lines and building strong relationships with counterparts in Learning, Product, Data and Finance. You will oversee acquisition strategy, experimentation, media investment, attribution, forecasting, and funnel optimization across all major paid and emerging channels. You will shape not only how we acquire customers, but how we build a durable, scalable growth system that compounds over time.You are a sophisticated growth operator who understands modern subscription businesses deeply. You know how to scale acquisition efficiently while protecting brand integrity and customer trust. You are equally comfortable in executive strategy conversations, performance deep dives, and hands-on experimentation reviews.You thrive in high-growth environments where speed, rigor, creativity, and learning drive competitive advantage.What You Will OwnGrowth Strategy & Business LeadershipOwn the overarching acquisition and growth strategy across web and mobile platforms.Develop scalable growth frameworks that optimize for long-term subscriber value, not just short-term volume.Lead budget allocation and investment strategy across channels, balancing efficiency, incrementality, diversification, and scale.Identify and unlock new growth opportunities across emerging platforms, partnerships such as affiliates, creators, and other media channels.Partner closely with executive leadership on growth planning, forecasting, and strategic business decisions.Influence company-wide prioritization through data-driven insights on customer acquisition, retention, and monetization.Leverage AI-powered tools and automation to improve growth marketing workflows — increasing decision velocity, operational efficiency, and scalability across the acquisition funnel.Performance Marketing & Full-Funnel OptimizationOwn and scale all paid acquisition channels, including:MetaGoogle (Search, YouTube, Display, App Campaigns)Apple Search AdsTikTokPinterestProgrammatic Display NetworksAffiliate and partnership channelsEmerging acquisition platformsLead top of funnel optimization from impression → click → install → trial → subscription and partner with Product team on ensuring new subscribers are high value with a strong CLTV:CAC.Design and operationalize sophisticated experimentation frameworks across:Creative strategyAudience segmentationIncrementality testingBidding and media optimizationWeb Landing pagesApp Store optimizationTrial structures (collaborating with Product team)Onboarding and activation flows (collaborating with Product team)Collaborate with Product Managers to improve conversion rate optimization initiatives across both web and mobile user journeyEstablish scalable testing infrastructure and best practices across growth channelsMeasurement, Attribution & Growth AnalyticsOwn acquisition forecasting, KPI modeling, media pacing, and growth reporting.Define and evolve the company’s measurement framework across web and app ecosystems.Partner closely with Data and Engineering teams to improve:Attribution accuracyEvent instrumentationMMM and incrementality capabilitiesLTV forecastingCohort analysisBuild scalable decision-making frameworks grounded in CAC efficiency, payback periods, retention curves, and contribution margin.Maintain deep expertise in:AppsFlyer / MMPsGA4Looker and BI platformsATT / SKAdNetwork ecosystem changesAttribution modeling and privacy-first measurementTranslate complex performance data into clear executive-level narratives and strategic recommendations.Creative Strategy & Brand StewardshipDevelop high-performing, insight-driven campaigns across formats and channels, using AI as a force multiplier for creative iteration, audience targeting, and growth optimization.Guide creative strategy using performance insights, audience behavior, and platform-native best practices.Ensure performance marketing strengthens long-term brand trust and customer affinity.Cross-Functional LeadershipServe as a key growth partner across Product, CRM, Lifecycle, Data Science, Engineering, Finance, and Creative.Influence product roadmap decisions through growth channel insights and customer behavior analysis.Collaborate with CRM teams to improve lead to sign up acquisition.Build strong external relationships with potential agencies, platform partners, and vendors.Establish operational rigor, scalable processes, and clear performance accountability across growth initiatives.Team Leadership & Organizational ImpactMentor and develop high-performing growth talent as the team scales.Help define the future structure, capabilities, and operating model of Begin’s Growth organization.Foster a culture of experimentation, ownership, analytical rigor, and continuous learning.Who You AreYou may be a strong fit if you:Have built and scaled multi-channel acquisition programs across both web and mobile ecosystems at meaningful scale.Have deep expertise in subscription growth models and understand how to optimize for long-term LTV and retention.Bring strong strategic thinking alongside hands-on performance marketing execution.Are highly fluent in experimentation, incrementality, attribution, and measurement frameworks.Have experience managing and scaling multimillion-dollar media budgets.Understand how to balance efficiency, scale, creative quality, and brand integrity.Can operate effectively at both executive and tactical levels.Thrive in ambiguity and fast-moving environments.Are deeply customer-centric and motivated by building products that improve families’ lives.Qualifications7–10+ years of experience in growth marketing, performance marketing, or user acquisition across web and mobile.Significant experience in consumer subscription businesses, ideally trial-driven models.Proven track record scaling acquisition programs across Meta, Google, TikTok, Apple Search Ads, and additional growth channels.Strong expertise in:Subscription economicsLTV modelingFunnel optimizationAttribution and incrementalityGrowth experimentationExperience managing multimillion-dollar media budgets with accountability to CAC, ROAS, payback, and contribution margin targets.Deep analytical fluency across GA4, Looker, AppsFlyer, Excel/Sheets, and related growth tooling.Experience partnering cross-functionally with Product, Data Science, Engineering, and Creative teams.Prior people management experience strongly preferred.Our Ideal CandidateYou believe growth is about acquiring the right customers, not just more customers.You understand that sustainable scale comes from strong fundamentals in measurement, experimentation, and creative iteration.You balance analytical rigor with creative instinct.You are deeply curious about customer behavior and what motivates families to act.You believe performance marketing should strengthen long term brand trust, not erode it.You are energized by building systems that compound over time.You are excited to help build products that support parents and help children learn and grow.What We OfferRemote-first culture designed to support flexibility and focus.Comprehensive health coverage including medical, dental, and vision.401(k) to support your long-term financial goals.Company-paid life insurance and disability coverage.Generous paid parental leave: 16 weeks for birthing parents and 8 weeks for non-birthing parents.Flexible PTO and sick time that we actually encourage you to use.Extensive holiday schedule, including company-wide week-long breaks in both summer and winter.A supportive, collaborative team working on products that make a meaningful impact for families.
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