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about 2 months ago
Requirements and responsibilities
About the roleThe Senior Brand Manager is responsible for developing, pressure-testing, and recommending product strategy for assigned products within Iantrek’s portfolio. This role serves as a key driver of insight, shaping how individual technologies are positioned, understood, and adopted, while providing input into how those products fit within the broader portfolio strategy.As Iantrek continues to scale, this role enables the organization to remain focused on portfolio-level strategy and commercialization, while bringing dedicated ownership to product-level strategy development, market understanding, and cross-functional execution. The ideal candidate is a proactive, high-ownership operator who thrives in a fast-paced environment and consistently translates complexity into clear, actionable direction.Key ResponsibilitiesDevelop, pressure-test, and recommend product strategy grounded in market, clinical, and competitive insightsIdentify unmet needs and translate them into clear opportunities with defined actions and recommendationsProvide insights and recommendations on how assigned products fit within and impact the broader portfolio strategyEngage directly with surgeons to understand decision drivers, procedural workflows, and adoption barriersSynthesize clinical data, real-world evidence, and field feedback into actionable insights that inform strategyOwn competitive intelligence and clearly articulate implications for product positioning and broader portfolio contextPartner with Sales, Clinical, R&D, Legal, and Quality to shape product positioning, messaging, and strategyEnsure alignment between product strategy and field execution across Sales and Clinical teamsOwn the development of commercial tools, training materials, and surgeon education initiativesDrive cross-functional alignment across Marketing, Sales, R&D, Clinical, and Executive LeadershipLead key initiatives from concept through execution with a high degree of ownership and accountabilityTranslate strategy into action with urgency and precision, maintaining a high bar for qualityOperate effectively in ambiguous situations, bringing forward structured recommendations that accelerate decision-makingDevelop and refine frameworks, analyses, and deliverables that support scalable product strategy and executionCapture and synthesize insights from the field to continuously improve product strategy and market approachEnsure all activities align with company strategy, brand positioning, and applicable regulatory considerationsTravel Requirement - 50%ExperienceBachelor’s degree required (business, marketing, engineering, life sciences, or related field preferred)6+ years’ experience in brand management, preferably in medical devices or healthcareExperience in ophthalmology or surgical medical devices (glaucoma experience a plus)Proficient with all steps of the marketing planning process, from initial market analysis and brand strategy ideation through positioning, budgeting, and tactical executionFamiliarity with glaucoma treatment paradigms and surgical workflows, including MIGS and canal-based procedures, is preferredDemonstrated ability to translate complex inputs into clear, strategic recommendationsProven ability to operate with ownership and influence cross-functional stakeholdersDemonstrates strong agility in mastering complex clinical environments with speed and effectivenessStrong analytical thinking and problem-solving skills with a bias toward actionExcellent communication skills with the ability to engage both internal stakeholders and external cliniciansExperience supporting product launches, commercialization efforts, or new category creation preferredExperience working with high caliber surgical sales teams and management
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