Senior Power BI Visualization Consultant at Softlabs Technologies Inc | Torre

Senior Power BI Visualization Consultant

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Freelance
Recurrent
Compensation
USD40 - 45/hour
Negotiable
location_on
Remote (for Argentina residents)
Remote (for Colombia residents)
Remote (for Brazil residents)
flightsmode
Visa sponsorship: No
Posted 9 days ago

Responsibilities


Power BI Development & Visualization Design and develop highly interactive, visually compelling Power BI dashboards and scorecards Create executive-level KPI dashboards for leadership teams Build business-unit and operational dashboards with drill-through and self-service capabilities Develop sophisticated visual storytelling techniques that drive actionable business insights Design reusable reporting standards, visualization templates, and dashboard frameworks Optimize Power BI reports for performance, usability, and scalability Advanced Data Modeling & DAX Develop enterprise-grade Power BI semantic models Write advanced DAX measures, calculated tables, and complex business logic Design efficient star schema and dimensional models Implement time intelligence, forecasting, variance analysis, and advanced KPI calculations Troubleshoot and optimize existing Power BI datasets and reports Marketing Analytics & Business Intelligence Translate marketing requirements into meaningful reports and dashboards Create analytics solutions supporting: Lead generation Campaign performance Digital marketing effectiveness Pipeline analytics Marketing ROI Customer acquisition metrics Website performance analytics Partner with business stakeholders to define KPIs and reporting standards Snowflake Integration Consume and model data sourced from Snowflake Collaborate with Snowflake architects and data engineers Validate reporting requirements against curated data assets Assist in defining reporting-ready datasets and presentation layer requirements Required Qualifications ******************** 8+ years of BI and Analytics experience 5+ years of hands-on Power BI development Proven experience delivering executive dashboards and enterprise reporting solutions Experience supporting marketing and sales analytics initiatives Technical Skills Required ********************** Power BI Desktop Power BI Service Advanced DAX Power Query (M Language) SQL (Advanced) Data Modeling Report Performance Optimization Dashboard UX/UI Design Row-Level Security (RLS) Data Visualization Best Practices Preferred ******** Snowflake AWS Fabric (nice to have) Semantic Models Dataflows Deployment Pipelines Git / Source Control Python (nice to have) Marketing Domain Experience (Strongly Preferred) Candidates should have experience working with marketing and digital analytics platforms, including: Google Analytics (GA4) Google Ads Salesforce Marketing Attribution MQL and SQL Funnel Analytics Campaign Performance Metrics Click-Through Rate (CTR) Conversion Rate Cost Per Lead (CPL) Customer Acquisition Cost (CAC) Marketing ROI Website Traffic Analytics Desired Soft Skills *************** Strong data storytelling capabilities Able to communicate with executives and business users Excellent requirements gathering and stakeholder management skills Ability to convert ambiguous business questions into analytical solutions Strong presentation and visualization mindset Self-driven and comfortable working in a remote environment Ideal Candidate ************** Ideal Candidate Profile This is not a report developer role. We are looking for a Power BI expert and visualization specialist who: Lives and breathes Power BI Has exceptional DAX skills Builds executive-ready dashboards that tell a story Understands marketing analytics Can challenge business requirements and recommend better visualizations Has experience designing dashboards for executives, marketing leaders, and business unit leadership Can transform complex Snowflake data into intuitive, actionable business insights Skill Priority Ranking Power BI Visualization & UX Advanced DAX Power BI Data Modeling SQL Snowflake Marketing Analytics (GA4, Google Ads, Salesforce) AWS