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Responsibilities
Advantage HQ is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:A creator marketplace managing over 80,000 influencer partnerships monthlyAn AI-powered platform to streamline discovery, outreach, and whitelistingProven playbooks in influencer marketing, paid media, performance creative, and CROWe're trusted by 200+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 100+ growth operators, analysts, and creatives manages over $500M in annual media spend and drives meaningful bottom-line impact for our partners.The RoleYou'll own paid media end to end for a set of DTC and e-commerce accounts: onboarding a new client, building their accounts from scratch, and running live campaigns against revenue targets. You're the person the client speaks to about their spend. You explain what's working, what isn't, and what you're doing about it.This is a hands-on seat, not an oversight one. You run the accounts yourself.What You OwnOnboarding a new clientLead the kickoff: budgets, targets (CPA/ROAS), audiences, and reporting cadenceAudit existing ad accounts, tracking setup, and creative libraries before anything goes liveAgree what good looks like in month one, three, and sixSetting upConfigure ad accounts, pixels, CAPI, and conversion trackingBuild the account structure: campaigns, ad sets, audiences, budget splitsBrief creative and feed requirements to the studio teamRunning the accountLaunch, monitor, and optimise daily against KPIsManage budget pacing and move spend where it performsRun creative, audience, and bidding tests, then scale what worksOwn the weekly and monthly client reporting and walk clients through itFlag risks early. If a target is slipping, the client hears it from you first, with a planWhat You Need3+ years buying paid media, hands-on, across Meta and Google (TikTok a plus)A track record in DTC or e-commerce where you owned ROAS or CPA and can talk through specific accountsComfortable running client calls solo, including the difficult ones about performanceStrong on tracking and attribution: GA4, pixel, CAPI, and reading the data behind a resultAble to run several accounts at once, start to finish, and keep each one on planNice to HaveAgency background running multiple clientsFeed management and Google Shopping experienceA creative testing framework you've actually used
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