Position Title: Business Analyst – Optimizely Data Platform (ODP) Work Arrangement: RemoteEmployment Type: Part-Time ContractProject Duration: 3–6 Months (Extendable)Work Schedule: Approximately 15–20 Hours per WeekRate: Hourly basisJob SummaryWe are seeking an experienced Business Analyst with a strong background in Marketing Analytics and Customer Data Platforms (CDPs) to support an Optimizely Data Platform (ODP) implementation. This role serves as the bridge between business stakeholders and technical teams, ensuring customer data, marketing requirements, and platform configurations align with business objectives.This is more than a traditional requirements gathering role. You will evaluate solution designs, validate implementation strategies, review customer data models, and ensure the platform is configured to support measurable marketing outcomes. The ideal candidate combines business analysis expertise with strong data literacy and the ability to communicate effectively across technical and non-technical teams.Key ResponsibilitiesGather, analyze, and document business and technical requirements for the Optimizely Data Platform implementationReview and validate customer data architecture, schemas, and platform configurationAnalyze customer profiles, identity resolution rules, and behavioral tracking to ensure data accuracyTranslate marketing initiatives into detailed technical and functional requirementsDevelop process maps illustrating customer data flow between CRM, eCommerce platforms, marketing systems, and ODPCreate and maintain functional specifications, data dictionaries, event tracking documentation, and process documentationDesign customer segmentation strategies to support lifecycle marketing and personalized customer experiencesDefine KPI frameworks and reporting requirements to measure campaign performance and business outcomesCollaborate with marketing, engineering, product, and data teams throughout project deliveryIdentify implementation risks, validate technical assumptions, and recommend improvements based on industry best practicesExperience RequirementsMinimum of 3 years of experience as a Business Analyst, Technical Business Analyst, or similar roleExperience supporting Marketing Analytics, Customer Data Platforms, or digital marketing initiativesExperience gathering business requirements and translating them into technical solutionsExposure to enterprise system integrations, APIs, customer data, and event trackingStrong stakeholder management and cross-functional collaboration skillsExcellent written and verbal English communication skillsTechnical SkillsExperience with Optimizely Data Platform (ODP) is highly preferredExperience with Customer Data Platforms such as Segment, Tealium, ActionIQ, Salesforce CDP, or similar platformsStrong understanding of customer data architecture, identity resolution, and event-based trackingKnowledge of relational databases and data modeling conceptsExperience working with REST APIs and enterprise integrationsAbility to write SQL queries for data validation and analysis is highly preferredNice To HaveExperience supporting eCommerce or lifecycle marketing initiativesKnowledge of Customer Lifetime Value (CLV), customer segmentation, and behavioral marketingExperience reviewing solution architecture and implementation roadmapsAbilitiesStrong analytical and problem-solving skillsAbility to translate complex technical concepts into clear business recommendationsExcellent documentation and process mapping skillsStrong stakeholder management and communication abilitiesDetail-oriented with a focus on data quality and solution accuracyAbility to work independently while managing multiple prioritiesComfortable collaborating across business, marketing, and technical teamsApplication ProcessIf you are passionate about bridging business strategy with technical execution and enjoy solving complex data and marketing challenges, we encourage you to apply. Please note that only qualified candidates will be contacted.JWay Group is proud to be an Equal Opportunity Employer. We value diversity and are committed to fostering an inclusive and supportive workplace for all.
27 days ago