Sr. Marketing Manager -Public Sector at Coder | Torre
Sr. Marketing Manager -Public Sector
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Coder

Sr. Marketing Manager -Public Sector

Coder
Posted by
Yuliana Velasquez Ramírez
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Full-time

Legal agreement: Employment

Compensation
USD50k - 100k/year
location_on
Remote (anywhere)
Posted almost 6 years ago

Responsibilities

• Work alongside our Public Sector Sales team, cultivate relationships with stakeholders in government to better understand the government buyer personas and build our position as an inspiring leader in the space • Use a combination of data to drive marketing strategy and plans, and being able to tell the stories of what contributes to success with our customers • Integrated marketing: Ability to build and execute end-to-end campaigns, measure and review results and adjust as needed. • Work with across sales, and marketing to understand and operationalize our public sector go-to-market plans, aligning those plans with the commercially-focused areas of the business • Adapt digital and content marketing programs to the needs of the public sector sales team • Craft a compelling story for how Coder’s solution uniquely addresses common pain points in Government and Education • Represent landed marketing activity and resources for seller action; communicate customer insights from marketing investment and consumption of marketing programs. • Ensure a strong connection between marketing calls-to-action and sales follow-up that drives net-new opportunities and pipeline. • Participate in analyzing our top deals to help target future marketing; participate in and provide input into monthly business reviews. • Work alongside the marketing team to craft sales collateral, including slide decks, whitepapers, and one-pagers, that are tailored to public sector and on-brand and on-message for Coder • Represent the voice of the customer to marketing and product teams to ensure a consistent, relevant customer experience and align priorities and goals • Partner with engineering, product, and customer success teams to clearly communicate the need for government-specific features, solutions, and partnerships • Advance our thought leadership around topics that resonate with the government audience • Engage in Public Sector Associations to drive awareness and campaigns to meet Government initiatives • Work with marketing to sponsor the right events to helping to book space for meetups to making sure an event booth is staffed, and making sure every aspect of our events are well organized.
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