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Company DescriptionWecom is an E-commerce launchpad and a leader in product development that brings product brand ideas to life using its in-house product development, sourcing, warehousing and order fulfillment departments.Leveraging its own supply-chain capabilities, the company will establish itself as a fully featured DTC e-commerce incubator able to consistently launch, manage and scale multiple brand portfolios and their sub-brands or franchises all under one roof.We have the right tools, in-house supply-chain management, and the budget to provide you with the resources required to unlock your true e-commerce potential.Job DescriptionThe Role: You’ll play a pivotal role in delivering the full suite of digital marketing channels, with a key focus on Social Media Strategy (both Organic & Paid), while supporting SEO, Paid Social, Affiliates & Display across all our markets.This is the perfect chance for someone with experience working within B2B Sector managing performance campaigns to take a step up and make an impact on our global online business. You’ll be commercially savvy, enthused by the idea of making your mark on a busy digital department and unquestionably someone who has a passion for all things digital.Responsibilities:Enhance brand awareness within the digital space as well as drive website traffic and acquire leads/customers.Innovate a strategy that aligns with our company's new division. Must react quickly to new trends and be results-driven.Plan and execute all digital marketing, including SEO, marketing database, email, social media in order to drive relevant traffic to our website.Design, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesManage the online presence of the new division. Use social networking tools such as Facebook, Twitter and Google+ to engage with consumers in real time and be responsible for this communicationCollaborate with internal teams to create landing pages and optimize user experienceCollaborate with influencersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateManage the day-to-day e-commerce experience across desktop, mobile site and Social Media Channels to support the overarching digital and e-commerce strategyCollaborate with developers to improve website capabilities and performanceEnsure the user experience is technically flawless, and the brand is properly represented across all channelsManage product inventory and merchandising across the e-commerce experienceManage all e-commerce activities to ensure the brand is consistently presented across all digital channelsCreate a superior customer experience by working with the Operations and Finance teamsTroubleshoot e-commerce issues and solicit customer feedback to improve service and digital experienceOptimization of sales and increase conversion ratesPartner with cross functional teams to drive business and execute new business strategiesMaintain and create processes documentation to drive team efficienciesManage campaign reporting and analysis to ensure sales, traffic and brand KPIs are metShare concepts with CEO to gain alignmentMeasure and report on success of initiatives and campaignsThe ability to bring new and fresh thinking to help the new division drive social growth in relevant new channels – broad based thinker with global exposure and insightsResources to help us drive content expansion to drive optimization and new ways to bring digital-first mentality to the brandMust possess strong analytical skills, highly detailed-oriented with unprompted follow-through.Must be accountable and organized with the ability to handle a multitude of projects.Demonstrates ownership of programs; embracing both big picture objectives and follow-through on details.QualificationsBachelor/Master’s degree in marketing or a related field5+ years related experience in digital marketingDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateMust be very effective at copywritingExperience in optimizing landing pages and user funnelsExperience with A/B and multivariate experimentsB2B Marketing experience is a mustSocial Media Strategy (both Organic & Paid)Pay-per-Click / Paid Social Ads (Facebook + Youtube) is a must! (Paid Search is a plus)Content Marketing – Social + Web + AdsStrategic Email Marketing Campaigns experienceUp-to-date with the latest trends and best practices in online marketing and measurementFluent level of EnglishAdditional InformationThis is a Full-time/Permanent/Remote/Freelance role.Salary: $4000 - $7000 per month Gross
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