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Posted 17 days ago
Requirements and responsibilities
We are looking for a Business Development Representative (BDR) focused on Appointment Setting to drive top-of-funnel growth within our Indirect Call Center (ICC) acquisition strategy.
In this role, you will be responsible for identifying, engaging, and qualifying potential partners, while scheduling high-quality discovery meetings with key decision-makers. You will play a critical role in ensuring that only well-qualified prospects move forward in the pipeline.
Success in this role is measured by pipeline quality, conversion rates, and partner activation potential—not just activity volume.
Key Responsibilities:
- Identify and prospect potential ICC partners aligned with the Ideal Customer Profile (ICP).
- Build targeted prospect lists using LinkedIn, Apollo.io, CRM sources, referrals, and outbound lists.
- Prioritize prospects with call center infrastructure and operational maturity.
- Execute multi-channel outbound campaigns: cold calls, email outreach, LinkedIn messaging, follow-ups, and text messages.
- Engage decision-makers such as Owners, Operations Managers, and Business Leaders.
- Secure and schedule discovery meetings, sending calendar invites promptly.
- Validate business model alignment, interest in CPL / commission-based models, marketing and lead generation capabilities, team size and infrastructure, and compliance readiness.
- Disqualify non-fit prospects early.
- Confirm meeting attendance.
- Send agenda and relevant information.
- Document insights in CRM.
- Provide key details and context to the closing team.
- Maintain accurate CRM tracking (HubSpot, Salesforce, or similar).
- Monitor lead stages and follow-up cadence.
- Report pipeline performance and metrics weekly.
- Transition qualified opportunities to the Business Development Manager (BDM) or closing team.
- Support onboarding with insights, expectations, and risk indicators.
Success Metrics:
- Discovery meetings scheduled per week.
- Meeting show rate.
- Lead-to-discovery conversion rate.
- Discovery-to-registration conversion.
- Registration-to-activation rate.
- Average time from first contact to discovery.
Requirements:
Experience:
- 1–3 years in B2B Sales, Business Development, Appointment Setting (SDR/BDR roles), and call center environments.
- Strong outbound prospecting experience preferred.
Education:
- High School Diploma (required).
- Associate or Bachelor’s degree in Business, Marketing, Communications, or related fields (preferred).
Tools & Platforms:
- CRM systems (HubSpot, Salesforce, GHL).
- LinkedIn Sales Navigator.
- VoIP or dialer systems.
- Microsoft Office / Google Workspace.
Key Skills:
- Prospecting and lead generation.
- Strong communication and persuasion skills.
- Objection handling.
- Pipeline organization and discipline.
- Consistent follow-up execution.
- Ability to identify high-value partners.
Languages:
- English: C1 (required).
- Spanish: Native / C2.
Nice to Have:
- Experience with CPL or performance-based models.
- Experience working with call center partnerships.
- Results-driven mindset with a focus on quality over quantity.
- High level of autonomy and proactivity.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)