Corporate - Director of Marketing at Archipelago International | Torre
Corporate - Director of Marketing
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Archipelago International

Corporate - Director of Marketing

Archipelago International
Emma
Emma
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Full-time

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Jakarta, Indonesia
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Posted 8 months ago

Requirements and responsibilities

JOB DESCRIPTION1. Strategic LeadershipDevelop and implement the overall marketing strategy for Archipelago and its hotel brands.Translate corporate objectives into brand-specific marketing plans that drive awareness, loyalty, and profitability.Lead the corporate marketing team and provide strategic direction to the property-level marketing teams.Monitor market trends, competitor activities, and emerging opportunities in the hospitality sector.2. Brand ManagementEnsure consistent brand identity and messaging across all digital and offline touchpoints.Oversee the evolution and positioning of each brand within Archipelago's portfolio.Collaborate with design and communications teams to maintain brand integrity in visuals, tone, and guest experience.3. Hotel Support & CollaborationProvide guidance and marketing support to hotel General Managers and property-level staff marketing managers.Align property marketing activities with corporate brand strategy.Evaluate marketing requests from properties to ensure strategic and brand alignment.4. Budget & Performance ManagementDevelop and manage the annual marketing budget.Allocate resources efficiently across campaigns, markets, and digital initiatives.Report on marketing performance and KPIs.5. Leadership & Team DevelopmentLead, mentor, and develop a high-performing marketing team.Foster a collaborative, creative, and data-driven culture.Promote cross-functional teamwork with other divisions.Package Details
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