Product Marketing Manager at ServiceTitan

• Create product marketing plans/go to market strategy for new offerings; Plan and implement strategies for launches, collaborating with sales, customer success, and demand generation to ensure well-coordinated execution and measure success • Understand target buyer and customer personas, buying needs, and buyer’s journey to inform the development of messaging and content strategy • Create and be accountable for marketing plans for features or products, including marketing campaigns and programs designed to drive awareness, demand and adoption of the products • Work with the Marketing team to develop, execute, track and refine marketing campaigns and programs; Integrate marketing efforts such webinars, emails, content marketing, web presence • Partner with Enablement team to ensure customer facing teams - Onboarding, Success and Support are aware and trained on new product feature benefits and processes • Work with the Sales Enablement function to create and execute on sales enablement plans that equip reps with the knowledge, content and tools they need to successfully engage with buyers and customers • Refine and send ongoing customer messaging and plan campaigns to drive awareness and adoption • Drive additional marketing efforts in areas such as social and PR, when appropriate

Product Marketing Manager

Responsibilities

Skills wanted:

Language(s) required:

Ara Mahdessian

About ServiceTitan:

mission:

Job benefits for full-time members:

www.servicetitan.com/

Admin access needed