Marketing Technology Manager (Remote)
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Full-time
Compensation
USD142k - 162k/year
Posted about 3 years ago
Responsibilities
Weedmaps is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The company supports remote work for all eligible employees and offers a generous benefits package. Weedmaps is an equal opportunity employer and prohibits unlawful discrimination.
The marketing technology manager is responsible for establishing, leveraging and extending the marketing technology environment for B2C and B2B customer acquisition, engagement and conversion. You will evaluate, recommend, and deploy advanced marketing technologies in support of marketing initiatives and roadmaps. You will integrate these technologies within the broader technology stack encompassing marketplace apps, customer data platforms, CRMs, analytics and automation systems.
Responsibilities:
- Lead the implementation of new marketing technology solutions to improve efficiency and performance across marketing channels.
- Setup, configure, and optimize martech tools and integrations in collaboration with vendors and technical staff.
- Establish best practices and procedures for setting up and connecting customer-facing touch points with backend analytics, automation and workflow systems
- Develop guidance and training to help internal users better utilize a broad range of marketing technologies on both the demand (B2C) and supply (B2B) sides of the Weedmaps marketplace
- Ensure data quality and accuracy across our marketing systems and work with cross-functional teams to establish data management policies.
- Extend and update the tracking plan for the Segment customer data platform
- Partner with procurement team to evaluate vendors, reduce contract costs
- Provide regular reporting and analysis on marketing technology performance.
- Stay up-to-date with the latest marketing technology trends and best practices and make recommendations on new tools and systems that can help us achieve our marketing goals.