About Right Side UpRight Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. Our 250+ clients include notable brands such as Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.About The RoleWe’re seeking freelance Lifecycle Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who can design and execute lifecycle strategies that drive engagement, retention, and revenue across the customer journey.Projects may include building lifecycle programs from the ground up, optimizing existing email and CRM strategies, or scaling cross-channel customer engagement efforts. Contract engagements typically range from 10–40 hours per week.ResponsibilitiesDevelop and execute lifecycle marketing strategies across the full customer journey (acquisition, onboarding, engagement, retention, reactivation)Build and optimize email, SMS, and in-app messaging programsDesign and implement automated journeys, triggers, and segmentation strategiesCollaborate with product, growth, and data teams to align on lifecycle goals and initiativesAnalyze campaign performance and continuously optimize based on engagement and revenue metricsCreate and manage campaign calendars and testing roadmapsEnsure data integrity and proper tracking across lifecycle channelsTranslate insights into actionable recommendations to improve customer lifetime valueRequirementsStrong experience in lifecycle marketing, CRM, or retention marketing across either B2C, B2B, or D2CExperience building and scaling lifecycle programs across multiple channelsFamiliarity with email service providers and marketing automation tools (e.g., Customer.io, Braze, Klaviyo, HubSpot, Marketo, Iterable, SendGrid, or similar)Experience with segmentation, personalization, and automation best practicesAbility to analyze performance data and translate insights into actionStrong collaboration and communication skillsComfort working across different industries, products, and customer journeysNice to HaveExperience with SMS or push notification channelsFamiliarity with data tools (e.g., SQL, Segment, Amplitude, Mixpanel)Experience in high-growth startup environmentsExperience supporting both strategic planning and hands-on execution
