Requirements and responsibilities
AI at ZapierAt Zapier, we build and use automation every day to make work more efficient, creative, and human. So if you’re using AI tools while applying here - that’s great! We just ask that you use them responsibly and transparently.Check out our guidance on How to Collaborate with AI During Zapier’s Hiring Process, including how to use AI tools like ChatGPT, Claude, Gemini, or others during our hiring process - and when not to.Job Posted: 4/21/2026Location: North AmericaHi there!Zapier is hiring a Director of Product Marketing to lead our next phase of growth. This is a strategic and hands-on leadership role. You’ll own how we position Zapier to buyers, evolve our GTM motion to match rapid product innovation, and manage a team at the edge of AI-driven marketing.You’ll partner closely with Product, Engineering, Sales, and Marketing leadership to define where we play, how we win, and what our true moat is. You’ll move the team from traditional, campaign-based launches to a more continuous, insight-driven GTM engine, one that keeps pace with how fast we’re shipping.If you’re someone who can zoom out to define strategy and zoom in to rewrite a deck, challenge a product roadmap, or jump into a sales deal, you’ll thrive here.About You8+ years of experience in product marketing or related roles, with meaningful time spent in B2B SaaS and enterprise GTMLed and developed high-performing teams, ideally managing managers or senior ICs, and know how to raise the bar while moving fastBoth strategic and hands-on. You can define positioning at the company level and also get into the details of messaging, decks, and campaignsStrong product intuition. You’re comfortable debating with Product and Engineering on roadmap priorities, differentiation, and long-term moatUnderstand enterprise sales deeply. You’ve partnered closely with Sales, influenced deal strategy, and built GTM motions that support complex, multi-stakeholder buying processesExperience evolving GTM models before, moving from big launches to more iterative, continuous release cyclesExcited about AI, not just as a feature, but as a fundamental shift in how products are built, marketed, and soldHigh bar for clarity and quality, and you push teams to communicate simply, even when the product is complexWhat You’ll DoDefine and drive positioning and narrative: Establish clear, differentiated positioning for Zapier’s platform and products, grounded in customer needsShape product strategy and moat: Partner with Product and Engineering to influence roadmap decisions, ensuring we’re building toward a durable competitive advantageTransform our GTM motion: Evolve the team from traditional launch cycles to a continuous, release-driven model aligned with product velocity and sales needsAlign with enterprise sales: Build tight partnerships with Sales leadership to ensure our messaging, packaging, and enablement directly support pipeline and revenueLead and develop the PMM team: Manage a team of ~7 PMMs, setting a high bar for performance, clarity, and impact while creating space for speed and experimentationDrive AI-forward marketing: Push the team to adopt AI in how we create, test, and scale messaging, while also shaping how we position Zapier in an AI-first worldEnsure consistency across the funnel: Partner with Brand, Content, and Demand Gen to deliver a cohesive, compelling story from first touch through closeHow to ApplyAt Zapier, we believe that diverse perspectives and experiences make us better, which is why we have a non-standard application process designed to promote inclusion and equity. We're looking for the best fit for each of our roles, regardless of the type of companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.Education is not a requirement for our roles; however, if you receive an offer, you will need to include your most recent educational experience as part of our background check process.After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application. We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!Zapier is an equal-opportunity employer and we're excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someone's identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity, Inclusion, Belonging and Equity. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants, including those with criminal histories, consistent with applicable laws.Zapier prioritizes the security of our customers' information and is dedicated to adhering to all applicable data privacy laws. You can review our privacy policy here.Zapier is committed to inclusion. As part of this commitment, Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact jobs@zapier.com.Application Deadline:The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled.Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.We believe all Zapiens should be rewarded competitively and equitably, using practices that are simple and transparent. Here’s how we define our compensation principles:Competitive: Zapier pays well among the technology sector.Equitable: Consistent pay practices; Pay for impactSimple: Pay is well understood, and pay practices are built for scale.Transparent: Zapiens know how pay works, including how their pay is determined.A Candidate's compensation package is finalized once the interview process is concluded and accounts for demonstrated experience, job knowledge, skills, abilities, and internal equity. We use a business impact approach to base pay, which means we set pay for all Zapiens based on their demonstrated impact on Zapier’s success. In alignment with that philosophy, the upper half of a pay range is typically reserved for individuals who have consistently demonstrated a high impact in their current role and level while at Zapier.For more information on Zapier’s Total Rewards please click here.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)