Job Title: Webflow SpecialistType: Full-Time | RemoteLocation: Philippines | Malaysia | Indonesia | Taiwan | ChinaAbout UsThe Law Offices of Sabrina Li, P.C. is a leading, full-service U.S. immigration law firm with offices in Los Angeles, Pasadena, Santa Ana, and Dallas, as well as international operations across Asia, Africa and Central and South America. We are dedicated to helping individuals, families, and businesses navigate complex legal challenges with skill, compassion, and integrity.We are proud to be recognized as a 2025 Inc. Best Workplaces honoree, a distinction that reflects our intentional investment in our people and workplace culture. We are committed to fostering a supportive, collaborative, and growth-oriented environment where team members feel valued, empowered, and equipped to succeed. Our firm prioritizes professional development, clear career pathways, and a culture of accountability and respect — creating a workplace where high performers can build meaningful, long-term careers.About the RoleWe are seeking a skilled and detail-oriented Webflow Specialist with expertise in Webflow development, SEO optimization, and conversion-focused website design. This role will support the firm’s website revamp initiatives, including the redesign of the primary website and the development of eight new landing pages.The position is expected to be full-time during the initial 3–4 month project phase, with the possibility of transitioning into a part-time role focused on ongoing website optimization and maintenance.The ideal candidate has a strong understanding of traditional SEO, emerging AI-driven search strategies (GEO), and UI/UX best practices, with the ability to create seamless digital experiences that support marketing and business objectives.Why Join Our Team?Competitive compensation aligned with experience, technical expertise, and website optimization capabilitiesOpportunity to contribute directly to a major website revamp initiative and the development of high-converting landing pagesFlexible, fully remote work environment that supports productivity and work-life balanceExposure to a collaborative global team with opportunities to contribute ideas and influence digital strategy initiativesOpportunity to work at the intersection of Webflow development, SEO, GEO, and conversion-focused website optimizationA dynamic and growth-focused environment where innovation, problem-solving, and strategic thinking are highly valuedLong-term opportunities to continue supporting ongoing website optimization and digital growth initiatives following the initial project periodKey ResponsibilitiesWebflow & Website ManagementMaintain and update the firm’s Webflow website, including landing pages, content updates, and technical improvementsSupport website revamp initiatives by restructuring pages and improving overall site architectureEnsure responsive design and cross-device compatibility across all web pagesCollaborate with marketing and design teams to ensure consistency in branding, messaging, and user experienceSEO & GEO OptimizationOptimize on-page SEO elements including meta tags, headings, internal linking, and site structureImplement and refine schema markup and structured data to improve search visibilitySupport Generative Engine Optimization (GEO) initiatives by structuring content for AI-driven search experiences and extractable answersConduct regular site audits to maintain optimal website performance, speed, indexing, and crawlabilityMonitor website performance using tools such as Google Search Console, GA4, Ahrefs, or SEMrushIdentify SEO opportunities and recommend actionable improvements to support search rankings and organic visibilityUI/UX Design & Conversion OptimizationDesign and optimize user-centric, conversion-focused landing pagesImprove website usability, navigation, and overall information architectureApply UI/UX best practices to enhance user journeys and reduce friction pointsCollaborate on wireframes, layouts, and design improvements for new and existing pagesEnsure consistency in visual design, branding, and overall user experience across the websiteConduct basic UX audits and recommend improvements based on user behavior and performance dataQualificationsMinimum 3 years of hands-on experience with Webflow, including CMS management, responsive design, and site structure optimization (required)Solid understanding of SEO fundamentals, including technical SEO, on-page optimization, and content structureDemonstrated experience designing and optimizing websites or landing pages with a focus on user experience and conversionsFamiliarity with conversion rate optimization (CRO) principles and performance-focused website designExperience with tools such as Google Search Console, GA4, Ahrefs, or SEMrushFamiliarity with schema markup and structured data implementationUnderstanding of content hierarchy, semantic structuring, search intent, and user behavior principlesFamiliarity with Generative Engine Optimization (GEO) or experience structuring websites for AI-driven search is strongly preferredStrong attention to detail, problem-solving, and analytical skills, with the ability to translate insights into actionable improvementsAbility to manage multiple tasks and work independently in a remote environmentExperience working with international or remote teams is requiredKey Success MetricsImprovement in website performance, responsiveness, and overall user experienceGrowth in organic website traffic and search visibilityImprovement in target keyword rankings and technical SEO performanceLanding page conversion performance, including lead generation and inquiry submissionsWebsite engagement metrics such as bounce rate, session duration, and user interactionSuccessful completion of website revamp initiatives and landing page development projectsEffectiveness of website improvements in supporting broader marketing and business objectivesApplication ProcessIn addition to completing the application form and submitting your resume, candidates may be required to complete an aptitude assessment to evaluate their proficiency in skills relevant to the role.If you are a detail-oriented Webflow Specialist with strong SEO expertise and an understanding of AI-driven search strategies, we encourage you to apply.Due to the high volume of applications we receive, contacting our offices by phone regarding this position is strictly prohibited. Any phone inquiries about application status will result in automatic disqualification from the hiring process. Our hiring team carefully reviews every submission and will contact qualified candidates directly.
