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about 1 month ago
Requirements and responsibilities
Own and execute the marketing measurement strategy, including Marketing Mix Modeling, incrementality testing, attribution, channel economics, and budget allocation. Design experiments and models to inform how we invest in marketing across 190+ countries. Drive adoption of insights across Growth, build measurement literacy with stakeholders, and elevate data-driven decision making.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)