Creative Strategist at Pacifica Continental | Torre
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Creative Strategist

You'll drive performance and innovation by blending creative strategy with data-driven insights.
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Full-time

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Emma of Torre.ai
2 months ago

Requirements and responsibilities


About the RoleThe Creative Strategist will be in charge of launching large volumes of ads and obsessing over performance. You’ll work side-by-side with designers and video editors—ideating, improving, and pushing out new concepts weekly. You’ll live inside dashboards, dissect why an ad works (or doesn’t), and obsess over hooks, headlines, and ideas that convert. This role blends creativity and analysis. You’re tech-savvy, comfortable with spreadsheets, and unafraid to learn new tools or AI workflows. You can manage dozens of ads in motion without losing track of what matters: results.You are a good fit ifYou take full ownership of your work domainYou’re always learning new things on your ownYou’re endlessly curious and experimentalYou’ve managed or owned a creative roadmap on social mediaYou’re a strong copywriter—you write clear, persuasive copyYou embrace data and insightsYou adapt fast and thrive in changeWhat You'll DoReview creative performance daily and turn insights into new ad ideasOwn end-to-end the Paid Social Media creative executionWrite and edit ad briefs: hooks, headlines, scripts, and copyContinuously research and develop new angles, hooks, and messaging based on audience insightsCollaborate with video editors and designers to produce your vision, fastBenchmark competitors and spot emerging creative trendsOrganize and maintain a creative testing roadmapEmbrace AI tools to speed up research and ideationRequirements2+ years of experience managing and analyzing social media campaigns for consolidated brands2+ years of experience dealing with Meta AdsProfessional English (written and spoken)
Optionally, you can add more information later (benefits, pre-screening questions, etc.)
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