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Posted about 2 months ago
Requirements and responsibilities
Job DescriptionFlex is building the AI-native private bank for business owners. We’re re-architecting the entire financial system for entrepreneurs—from the first dollar a business earns to how that value compounds, moves, and is ultimately spent in real life. Banking, credit, payments, personal finance, and financial operations—rebuilt from the ground up as a single, intelligent system. Flex is the full financial home for ambitious owners.Since launching publicly in September 2023, Flex has scaled from zero to nine-figure annualized revenue, with a clear path to profitability by late 2026. We move fast, ship relentlessly, and operate with extreme ownership.Our customers are affluent business owners ($3–$200M in revenue)—the backbone of the economy and one of the most underserved segments in finance. They’re stuck with outdated banks and fragmented tools. We’re replacing all of it. The opportunity is massive: a ~$1T+ revenue market hiding in plain sight. Our ambition is to build a $100B+ company by delivering a product that is fundamentally better—not incrementally improved. Flex has raised $100M+ in equity and $300M+ in debt.- Mission-critical problems: We build software that directly controls how money moves at scale.- High bar, low ego: Small teams, exceptional people, real ownership.- Speed over comfort: We prioritize execution, quality, clarity, and results.- Enduring impact: What we’re building will define how a generation of owners runs their businesses.Team & LocationsWe hire exceptional people who want to build hard things and see their work matter immediately. Roles are available in: San Francisco, Miami, New York, and fully remote.Flex Fuels Ambition.Flex is seeking a strategic and hands-on Head of Growth Marketing to build and scale a modern growth engine that drives a predictable, high-quality pipeline across both self-serve and sales-led motions. This role is ideal for a senior growth leader with a proven track record of scaling demand generation at fast-growing companies. You will own customer acquisition across digital growth surfaces, including web, SEO, paid media, OOH, creator, and emerging channels such as Generative Engine Optimization (GEO), while partnering closely with Product to drive activation, conversion, and monetization.You will also lead our Demand Generation team, owning performance marketing execution and digital channel strategy. This is a high-impact leadership role for a growth-minded marketer who thrives in experimentation, understands unit economics, and knows how to turn traffic into revenue.What You’ll DoGrowth & Demand Generation LeadershipLead and manage the Demand Gen team, ensuring strong execution across performance marketing, digital channels, and enterprise campaignsOwn paid acquisition across channels, including search, display, paid social, and retargetingOptimize CAC, payback period, and channel ROI through continuous experimentation and data-driven iterationPartner closely with Sales and RevOps to align on ICPs, pipeline goals, and campaign strategySelf-Serve & Product-Led GrowthAct as the owner of Flex’s self-serve motion, responsible for top-of-funnel acquisition and fueling PLG growthPartner with Product to drive activation experiments, onboarding flows, conversion optimization, and monetization strategyDefine and track growth KPIs across acquisition, activation, and revenueWebsite & Digital Growth SurfacesOwn Flex.one as a core growth surface, improving discoverability, performance, and conversionDrive organic acquisition through technical SEO, structured content, and site optimizationBuild visibility across AI-driven discovery platforms such as ChatGPT, Perplexity, and Gemini through Generative Engine Optimization (GEO)Product, Brand & Content StrategyDevelop and execute a clear product and brand marketing strategy that drives awareness, revenue, and sales enablementCollaborate on product launches, crafting compelling messaging and providing materials to support Sales and partnersDrive Flex’s narrative through high-impact content across website copy, campaigns, organic, paid, email, press, and referral channelsWhat You Bring6–10+ years of experience in growth, digital, or performance marketing, ideally in FinTech or a B2B SaaS environment2+ years of people management experience, with a track record of building and mentoring high-performing teamsProven success scaling organizations from $50M → $100M → $200M + ARRDemonstrated ability to scale self-serve acquisition, activation, and monetizationDeep expertise in SEO, paid acquisition, website optimization, and modern demand generationFluency in sales-led acquisition, intent-based targeting, personalization, trigger-based messaging, and predictive analyticsStrong strategic instincts grounded in research, data, and customer insights across campaigns, content, events, organic, paid, affiliate, and beyondExcellent copywriting, communication, and storytelling skillsHighly technical and comfortable implementing modern marketing and analytics toolsA collaborative, human-first leader with strong values, empathy, and a bias toward actionSalary$275,000 - $450,000 a yearGenerous compensation package determined based on experience, geography, and impact. Annual earnings derived from a combination of base, stock, and bonus from achieving targets.Why Join UsBuild something generational — Capture the full lifecycle of money for ambitious business owners.Work on real money, real risk — Payments, credit, and banking at serious scale.Solve hard problems — AI, underwriting, compliance, and global finance from first principles.True ownership — Small teams, high trust, real accountability.Founder-level exposure — Direct access to leadership, customers, and investors.High bar, high taste — Move fast without cutting corners.Elite peers — People here are builders, not tourists.Real upside — Meaningful equity if you help build something big.AI DisclaimerWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. 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