About the jobPerformance Media Buyer & Creative Strategist - Remote (Full Time)Drive ROAS. Launch Creatives. Scale Fast.About SimplyGoodSimplyGood (www.simplygood.sg) is Southeast Asia’s leading eco-friendly home care brand. We make sustainable living easy with plastic-free, waterless cleaning products that reduce carbon emissions and household waste. With our hero product - Laundry Detergent Sheets - we’re scaling aggressively through paid performance marketing, creative-led growth, and storytelling.Role SummaryWe're looking for a Performance Media Buyer & Creative Strategist who is both data-obsessed and story-driven. You will manage paid ads across Meta and lead the creation and testing of high-performing paid ad creatives. You’ll work alongside a remote team of video editors and UGC creators, powered by AI tools like ChatGPT, Atria, AI Ad Creatives to scale testing velocity and performanceKey Responsibilities:1. Media Buying & Paid Ads Campaign ManagementLaunch and manage all paid media campaigns across Meta (Facebook/Instagram)Plan, launch, and optimize campaigns across TOF, MOF, and BOFMonitor and adjust bids, budgets, targeting, and placements dailyRun A/B tests on ad copies, angles, campaign & bidding strategies (ASC+, CBO, ABO,..) , audience segments, placements, ..Optimize for ROAS, CAC, CTR, CPC, and conversions.2. Ad Creative Strategy & ScriptingResearch industry trends, audience behavior, and competitors’ best-performing ad creatives to refine SimplyGood’s approachCreate hooks, ad angles, creative briefs & video scripts that convert cold traffic into customersWrite briefs for UGC creators and video editors with clear structure, emotional triggers, and CTA.Analyze creative performance and rapidly A/B test & iterate based on hold rates, CTR, and ROAS.Maintain 10+ creative tests/week across channels and funnel stages (Static & Reels)Develop high converting static ads (60% Reels & 40% Static)Use tools like ChatGPT to ideate, iterate, and optimize creative angles3. Performance Analysis & ReportingAnalyze performance metrics: ROAS, CAC, CTR, CPC, CVR, FrequencyIdentify winning creatives and angles, and scale them aggressivelyDeliver weekly performance insights, creative learnings, and next testsMaintain ad naming conventions, data hygiene, and dashboardsSpot winning patterns and double down on high-leverage assets and audiences.Recommend scaling decisions, budget reallocations, and creative refresh strategies.Requirements4- 5 years running Meta Ads (Facebook/Instagram) for DTC/ eCommerce brandsStrong experience with Ad creative strategy & testing frameworksProven ability to hit ROAS/CAC targets with performance-led creativesStrong understanding of ad psychology, funnel strategies, and storytellingComfortable writing hooks, headlines, and ad scripts for TOF/MOF/BOFFluent in English and confident writing performance-driven copyExperience working with UGC creators, video editors, or influencer contentFamiliar with ChatGPT, Jasper, or AI tools for ideation and scriptingWhy Join Us100% Remote | Flexible hours | Global teamHigh-autonomy, performance-focused cultureCompetitive monthly salaryAccess to AI tools, UGC libraries, and creative testing systemsBe part of a purpose-driven startup making an environmental impactOnly applicants with media buying & creative experience will be considered. We’re not hiring just an executor - we’re hiring a thinker and a doer. Let’s scale together.
