Outbound Systems Architect at Midi | Torre

Outbound Systems Architect

Emma highlights
This highlight was written by Emma’s AI. Ask Emma to edit it.
Full-time
Base compensation
USD2k - 2.5k/month

+ Commissions (~ USD1.5k /month)

Negotiable
location_on
Remote (anywhere)
Posted 10 months ago

Responsibilities


Overview Midi is a fast-growing fintech that helps U.S. companies pay their international talent across LATAM at zero monthly cost through USD accounts and VISA debit cards. We are hiring our first Outbound Systems Architect: a remote role that blends sales, AI, growth operations, and analytics. This person will build Midi’s outbound engine from the ground up, running all outbound efforts across LinkedIn, email, WhatsApp, Reddit, X (Twitter), online communities, niche forums, job boards, newsletters, founder groups, and any other channels necessary to consistently fill: - 1:1 sales calls - Events (webinars, dinners, activations) - Podcasts - Partnerships - Any other initiatives that require targeted attendance or sign-ups This is not a “standard SDR role.” It is a full outbound system architect + automation builder + daily experimenter + analytical machine. Mission Own the entire outbound revenue engine, constantly generating booking by finding companies hiring in LATAM, automating workflows, and continuously optimizing messaging and conversion rates. Core Responsibilities 1. Outbound Engine Ownership Build and manage outbound efforts across: - LinkedIn - Email - WhatsApp - Reddit - X (Twitter) - Slack communities - Discord groups - Founder groups and newsletters - Job boards + hiring platforms - Industry communities (HR, remote work, fintech) - Niche forums and subreddits - Cold calling (when strategically beneficial) - Any other channel that can fill calendars efficiently Your objective across all channels: - Fill the calendars of all sales team members with qualified meetings. - Fill events, webinars, dinners, summits, and roundtables. - Fill podcasts (guest sourcing + audience building). - Fill partnership opportunities. 2. AI & Automation (Critical Core) Use AI + automation to: - Build scalable outbound workflows - Personalize messaging at volume - Automate follow-ups, reminders, and enrichment - Scrape and analyze lead lists - Detect companies hiring in LATAM - Auto-fill CRM fields and maintain hygiene - Generate daily insights and experiment results Tools may include: ChatGPT, Claude, Zapier, Make, Clay, Apollo, HubSpot, Phantombuster, Taplio, etc. 3. Lead Sourcing: Companies Hiring in LATAM You are responsible for maintaining a real-time database of companies that: - Hire talent in LATAM - Contract freelancers in LATAM - Work with remote teams in LATAM Source leads from: - Job boards (RemoteOK, WeWorkRemotely, Wellfound, etc.) - LinkedIn job postings - Funding announcements (Crunchbase, PitchBook) - Reddit threads - Twitter/X hiring posts - Slack and Discord communities - Apollo + Clay enrichment - AI-generated lists Daily goal: Add new companies, update existing ones, and prioritize the highest-value targets. 4. Analytics & Experimentation - Daily A/B testing of scripts, subject lines, angles, and ICP segments - Weekly performance dashboards - Continuous iteration based on data - Sharpening messaging until conversion rates consistently improve - Documenting learnings and scaling what works 5. Copywriting & Outbound Messaging (B2B + B2C) - Write and test outbound copy for every channel - Create personalized scripts at scale - Adapt voice depending on persona (founders, CFOs, HR, freelancers) - Test new angles daily to unlock meetings and responses 6. Event & Podcast Growth - Fill webinars, dinners, roundtables, activations, and summits - Manage RSVPs, reminders, and pre-event engagement - Outreach to secure podcast guests, sponsors, and collaborators - Build event distribution plans tapping into multiple communities 7. CRM & Pipeline Operations - Maintain perfect CRM hygiene - Tag, enrich, and update all leads - Align outbound with Sales team capacity - Build dashboards that reflect performance in real time 8. Calendar Filling for the Entire Sales Team Your core KPI: every sales rep’s calendar stays full of qualified meetings. This includes: - Booking meetings directly into their calendars - Managing time zones - Avoiding conflicts - Maximizing show-up rate with automated reminders - Providing pre-call company briefings using AI IDEAL CANDIDATE PROFILE Hard Skills - Outbound sales or growth background - Strong command of AI tools and automation platforms - Excellent analytical skills - Expert in LinkedIn + multichannel outbound - Highly skilled in writing persuasive messaging - Experience filling calendars at scale - Strong systems thinker Soft Skills - Extremely organized - Fast execution, high intensity - Data-obsessed - Highly experimental mindset - Creative in channel exploration - Independent and proactive - Loves solving complex outbound puzzles KPIs - Growth of “companies hiring in LATAM” database - Qualified meetings booked - Outbound → meeting conversion rate - Show-up rate - Event attendance generated - Testing velocity (iterations per week)